Performance Marketing Strategist

What You’ll Do:

• Plan, build, and optimize paid campaigns across digital channels including Google, Meta, Display, CTV, and other emerging platforms.
• Focus primarily on new customer acquisition, using segmentation, lookalike audiences, and performance testing to identify and grow high-value audiences.
• Develop and manage remarketing campaigns to re-engage existing buyers and increase customer lifetime value.
• Continuously optimize campaigns toward key metrics such as CPA, ROAS, and conversion rate.
• Partner with Web Designers and Brand Strategist to ensure consistent creative, messaging, and targeting across channels.

What It Takes:

• A proven track record of driving results through innovative digital marketing strategies.
• Experience in developing and executing digital marketing programs, preferably within the ecommerce sector.
• A bachelor’s degree in marketing, IT, or a related discipline.
• Proficiency with digital advertisement platforms.
• Proficiency in digital analytics and reporting tools.
• A strong understanding of various digital marketing channels.
• Exceptional communication skills and the ability to articulate ideas clearly.
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• A proven track record of managing multiple projects simultaneously and delivering results within specified timelines.