Performance Strategist

About the role

The Performance Strategist role at AdShark is responsible for the strategy, execution, and optimization of digital advertising activities for our local, regional, and national clients. This is a role unlike any other you’ll find in this market. Not only are you the one calling shots on strategy & analyzing performance to help companies grow; but you’ll also own the client relationship for each account you manage.

Responsibilities

• Manage and optimize paid search (Google Ads) and paid social (Meta, etc.) campaigns across your client portfolio.
• Track conversions, spot trends, and make data-driven decisions that move the needle for your clients.
• Work with clients to establish profitable growth goals – helping identify ideal cost-per-lead or ROI targets and benchmarks to gauge success.
• Collaborate with our Creative team to develop compelling campaigns, promotions, and messaging.
• Lead regular Insight Meetings with clients – presenting performance, aligning on priorities, and proactively pitching next steps to continue growing.
• Research competitors, industry trends, and platform updates to always stay one step ahead and deliver increased marketing value & expertise to your clients.
• Onboard new clients and set them up for long-term success from day one.
• Build clear, meaningful reports that tell the real story behind the numbers.
• Meet regularly with reps from Google, Meta, and other platforms to uncover new opportunities for your accounts.
• Keep leveling up – through team training, platform certifications, and your own curiosity about the digital landscape.
• Immerse yourself in our award-winning culture & add to the magic at AdShark by being a great collaborator & value-adding member of the team.

Requirements

We don't look for years of agency experience, nor do we have lofty expectations for your current knowledge of digital advertising platforms. Rather, we look for a certain mindset:

• A will to win. You never settle for "good enough" and constantly look for ways to improve — in your work and your life.
• An analytical instinct. You don't need experience with data — you'll get plenty of that here. You just have to be the kind of person who naturally wants to know why. Why it worked, why it didn't, and what you'd change.
• Truth over ego. You're not trying to be right. You're trying to figure out what's actually going on, because that's the only way to make things better.
• Comfort in the unknown. You get more satisfaction from solving something on your own than working off an instruction manual. Point you in the right direction and get out of the way.
• Driven from within. You don't need external pressure to take initiative. Give you clear goals and the right support, and you'll run with it.

Qualifications

While we don't require years of agency experience, we do expect you to have:

• Experience with Google Ads and Meta Ads.
• Strong analytical skills.
• Excellent communication skills.
• Ability to work independently and as part of a team.
• Passion for digital marketing and helping businesses grow.

Skills

To succeed in this role, you should have:

• Strong data analysis and reporting skills.
• Excellent problem-solving and decision-making abilities.
• Effective communication and collaboration skills.
• Ability to manage multiple projects simultaneously.
• Knowledge of digital marketing platforms such as Google Ads and Meta Ads.

Benefits

AdShark offers a competitive pay & benefits package. Your salary will depend on experience, & we have benefits including health, dental, vision, retirement, & an EAP to maintain mental health.

Pay

Salary will depend on experience.

Schedule

AdShark offers a flexible schedule and unlimited PTO policy.