Performance Marketing Strategist / 6 days ago

About the role

This pivotal role demands a highly analytical and results-driven Performance Marketing Strategist to lead the development and execution of sophisticated, full-funnel performance marketing campaigns. You will be instrumental in driving measurable business growth by optimizing media efficiency, leveraging advanced data insights, and fostering strategic partnerships with agencies and internal teams.

About Ogilvy

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP).

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

What You’ll Do

• Strategic Media Planning & Development
• Drive the integration of performance marketing strategies across all brand touchpoints (paid, owned, earned) to ensure cohesive, timely, and highly efficient campaign execution.
• Proactively identify and champion innovative media ideas and experimental initiatives to unlock new growth opportunities and optimize campaign performance.

What You’ll Need

• Bachelor’s Degree in Marketing, Business Administration, Communications, Data Science, or a related quantitative field.
• Minimum 3-5 years of progressive experience in leading and executing full-funnel performance marketing campaigns within a fast-paced environment, demonstrating expertise in total media planning across multiple paid media platforms.
• Demonstrated expertise and hands-on experience in Digital Media and Performance Marketing, with a strong understanding of attribution models, audience segmentation, and conversion rate optimization (CRO) principles.
• Advanced proficiency and hands-on experience with leading performance marketing platforms, including:
• Google Ads (Search, Display, YouTube, Shopping)
• Meta Ads (Facebook, Instagram)
• TikTok Ads
• LinkedIn Ads
• Programmatic Media Buying experience is highly desirable.
• Current certifications in Google Media Buying (SEM, YouTube, Display) and Meta Certifications (Planning and Media Buying) are required.
• Excellent collaboration, communication, and presentation skills, with the ability to articulate complex strategies to diverse audiences.

How We’ll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.