Senior Digital Strategist / 6 days ago

About the role

Our Digital Strategists bring value to our clients by ensuring that markets activate digital experiences which deliver upon their local market ambitions and working with them to develop strategies & roadmaps for owned channels. In addition, they ensure experience framework adherence whilst delivering local experiences which reflect local complexity & nuances.

About Ogilvy

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP).

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

What You’ll Do

• Partner with the Brand, Category Business Leads and Project Leads within the client structures to drive digital and marketing transformation with the ultimate goal of increasing weekly+ consumers
• Day to day project contact with Digital Platforms Lead as a strategic advisor and working with local markets (any 3rd party agencies and clients) to ensure adherence, provide inputs to creative briefing and improve creative and digital experience planning and journey decisioning
• CRM & owned channel strategy: Work with Digital Platforms Lead (client) and local Front-Line Marketing (FLM) teams across ASP to develop a regional owned channel strategy in line with strategic initiatives that can be customised to local market nuances. Identify clear roles for each owned channel (web, app, email, messaging platforms etc), their value proposition, success metrics and build roadmaps based on business priorities, available central tools & top-line guidance. Adopting industry best practices and guidelines.
• CRM journey planning and owned channel activation: Analyse consumer data sets (Adobe CDP/AEP) and propose a set of CRM journeys to be activated. Design the experience journeys for priority segments, understand the different type of lifecycle triggers, using different techniques to build loyalty and work with local teams for activation. Run A/B testing, measure results and provide optimisation plan.
• First-party data acquisition & activation: Define a first-party data acquisition and activation strategy at a regional level. This includes identifying the list of attributes that markets should pursue and recommending a set of use cases where data can be activated to deliver business outcomes. At a campaign-to-campaign level, ensure that local markets are adhering to the strategy and work with them to run a series of test & learn and develop a scale-up plan.
• Framework adherence & Optimisation: Participation in full Experience Loop meetings to ensure the brand is adherent to digital platform experience framework & review of toolkits to ensure fit for use. Ensures digital best practices are followed developed centrally.
• Local market experience delivery: Work closely with market stakeholders to help localise regional charters and maximise experience framework usage for local site changes.
• Change champion: Management of change & ensuring communication around transformation within OU/Market clusters.

What You’ll Need

• 5+ years of experience in a strategic / consultative digital role with client facing industry experience.
• Experience with change management and communications, driving digital transformation within the organisation
• Strong communication skills with ability to communicate across stakeholder seniority levels inc. C-Suite stakeholders and Global stakeholders.
• Problem solver with ability to break down complexity.
• Comfortable with analysing data sets, derive insights and provide actionable outcomes.
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Demonstrable capability to deliver integrated projects with multiple deliverables and stakeholder within allocated timelines and budgets
• An in-depth understanding and appreciation of the ‘creative’ process – championing great work
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG, CRM, Data-driven Marketing, Digital/Social Advertising, Digital Transformation, Technology Platforms, Customer Experience Design and Development
• Experienced in delivering programs of work and integrated campaigns in minimum 3 of the following verticals (not necessarily on the same project): Brand Development, B2C/B2B Advertising, Retail, CPG,