Senior Digital Strategist

Campaign Set Ups and Management

• Architect complex, integrated digital strategies driven by our clients’ business marketing goals and objectives independently with little daily managerial oversight required
• Identify digital business opportunities and design the media plan to drive an effective digital marketing strategy and sound tactical execution
• Prepare strategic, multichannel media plans/budgets for existing and potential new clients
• Oversee the execution of clients’ campaigns, ensuring goals are being met by working closely with platform specialists to continually optimize campaigns

Reporting and Analysis

• Provide in-depth monthly and ad-hoc reporting and analysis for clients using Google Analytics, Google Looker Studio, and platform reporting tools
• Analyze data in aggregate, identify short-term and long-term trends, and make thoughtful recommendations accordingly

Client Interaction

• Foster client-agency relationships through monthly strategy calls, acting as an expert partner for clients and advising on best practices

Internal Teams

• Keep up-to-date on digital landscape trends, emerging platforms, and industry news
• Show thought leadership through contributions to team meetings, including bringing forward ideas around process improvements, strategic testing, and ways to increase client satisfaction/campaign success

Supervisory Responsibilities

• Supervise client accounts led by junior and mid-level strategists for added support and mentorship, and to ensure a strong client relationship is maintained
• Afford additional support to junior and mid-level strategists as needed

Knowledge/Skills/Abilities

• Clear oral and written communication skills, both internally and externally; can confidently speak to and present on campaign performance with both clients and internal Digital team members
• Experience analyzing and reporting on data trends with a full understanding of digital marketing KPIs and success metrics
• Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere
• Experience with Asana or other project management software tools a plus
• Demonstrated problem-solving skills, utilizing resources to work independently and troubleshoot arising issues before escalating to senior team members
• Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
• Physical requirement: Must be able to work at a computer for prolonged periods

Credentials and Experience

• Bachelor’s degree required; Marketing/Advertising major or concentration preferred
• 2 or more years of experience with digital media planning and/or execution of digital marketing campaigns
• Experience using and analyzing data visualization tools such as Google Looker Studio and Google Analytics
• Direct experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and/or Google Display & Video 360 or other DSP required
• Some management experience preferred
• Google Ads and/or Google Analytics certifications a plus