Senior Executive Digital Strategist
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use only those headings that have real content.
We need to not repeat job title as heading. No Job ID.
We need to remove boilerplate: EEO, etc. Also remove application instructions (Special Instructions To Apply...). Also remove "Who We Are" maybe? That's about the team; could be considered "About the role"? Might be okay to include as About the role. But we need to preserve substantive information. The "Who We Are" section describes the team; could be considered About the role or About the unit. We'll include an About the role section summarizing that.
We need to use - for any list of duties/requirements/benefits, and
for prose.
We need to preserve all substantive info; not invent or summarize away detail.
We must not create sections with filler like "commensurate with experience". We have actual salary range, benefits, schedule.
Let's extract content:
Summary: "The Office of Strategic Relations and Communications at CU Boulder is seeking a senior executive digital strategist to support the Chancellor’s social media presence and strategy! The Senior Executive Digital Strategist leads the strategic development, creation, management, and execution of social media content for the Chancellor and Chancellor’s spouse. The position is responsible for developing and delivering a coordinated digital strategy that raises the Chancellor’s visibility and voice. It promotes thought leadership and builds connections to important groups. The strategy also supports CU Boulder’s mission, priorities, and reputation. The strategist will develop compelling, timely and authentic content tailored to each platform and audience; find opportunities to amplify the Chancellor’s leadership and the university’s impact; and ensure a consistent, distinctive digital presence across channels. The role requires strong editorial judgment, exceptional storytelling and writing skills, an understanding of emerging digital trends and the ability to move quickly and strategically in a dynamic public-facing environment. Reporting to the senior director of chancellor communications, this role will work closely with the Chancellor, his executive team, staff and spouse, and with social media and content creators from around campus including those from strategic communications, athletics and student life. The ideal candidate will be a highly creative content driver with a demonstrated knowledge of Instagram, LinkedIn, TikTok, X, Threads, YouTube and Facebook, while monitoring new and emerging channels. The role will work irregular hours, including nights and weekends, on and beyond campus in order to generate, capture and distribute content. The position may occasionally encounter sensitive information–a dedication to confidentiality is vital."
That's a lot of prose; we can put in About the role section as
.
Responsibilities: bullet list under "What Your Key Responsibilities Will Be". Items:
- Chancellor social media and content generation
- Develop and implement an editorial calendar and social media strategy for the Chancellor.
- Capture, post and monitor various platforms where the Chancellor or the Chancellor’s spouse has a presence.
- Attend campus and external events to generate content, with some events occurring on nights and weekends.
- Develop metric tracking and reporting to measure social media outcomes and refine the strategy on an ongoing basis.
- Build a comprehensive strategy specific to each social media platform, with clear goals, audiences, content approaches, voice, cadence and measures of success.
- Ensure the Chancellor’s social presence is cohesive across platforms while taking advantage of the distinct audiences, formats, and strengths of each channel.
- Continue to build partnerships and collaboration efforts between social media teams and personnel from around campus to aid in strategy, cross-sharing, content ideas and generation.
- Develop executive-level strategies that align with CU Boulder priorities and goals.
- Other Duties As Assigned
- Participate in news and media efforts, support marketing campaigns, strategic events, crisis communications and other goals and efforts for Strategic Relations and Communications or the Chancellor’s office.
Also "What You Should Know" repeats schedule info; but we already have schedule.
Benefits: "What We Can Offer The annual salary range for this position is $85,000-$91,000." Then Benefits paragraph: "At the University of Colorado Boulder , we are committed to supporting the holistic health and well-being of our employees. Our comprehensive benefits package includes medical, dental, and retirement plans; generous paid time off; tuition assistance for you and your dependents; and an ECO Pass for local transit. As one of Boulder County’s largest employers, CU Boulder offers an inspiring academic community and access to world-class outdoor recreation. In fact, CU Boulder has been named one of Forbes' America's Best Large Employers , ranking #4 among large employers in Colorado and #28 among universities nationwide. Explore additional perks and programs through the CU Advantage program. Be Statements Be ambitious. Be collaborative. Be Boulder."
We need to separate Pay and Benefits sections. Pay: salary range. Benefits: the rest.
Requirements: "What We Require" bullet list? Actually it's a paragraph with items separated by periods. Let's extract:
- A bachelor’s degree in marketing, advertising, public relations, communications, journalism, or a related field.
- 5+ years of professional job-related experience.
- Photography, videography, and editing experience, particularly for the social media space.
- Demonstrated understanding of how to measure, analyze, and report on social media performance using platform- specific analytics, web analytics, social listening and monitoring tools, and other measurement technologies.
That's requirements.
"What You Will Need" is more skills/abilities:
- Ability to develop and implement strategic digital communications that advance organizational priorities and strengthen engagement with key audiences.
- Exceptional storytelling, editorial judgment, and communications skills, with the ability to craft authentic and compelling content for executive leaders.
- Ability to build effective partnerships and influence collaborators across a complex organization to achieve shared communication goals.
- Strong critical thinking and analytical skills, including the ability to translate data, audience insights, and emerging trends into actionable recommendations.
- Ability to thrive in a dynamic, high-profile environment by exercising discretion, adapting to changing priorities, and managing multiple deadlines simultaneously.
That could be Skills or Qualifications. We'll treat as Skills.
"What We Would Like You To Have" is preferred qualifications:
- Experience in managing social media accounts for senior executives, elected officials, organizational leaders, university presidents/chancellors, or other high-profile figures.
- 7+ years of professional job-related experience.
We could put under Qualifications (preferred) or maybe under Requirements? We'll create a Qualifications section for preferred.
Schedule: mention irregular hours, nights and weekends.
Now we need to output HTML fragment with headings
and content.
We must not include markdown fences.
We'll produce something like:
About the role
... (summary paragraph)
Responsibilities
- ... (list items)
...
We need to break responsibilities into list items; each bullet as - . For sub-bullets? We can just list each as separate
- . The "Other Duties As Assigned" could be a separate
- .
We'll need to preserve the content exactly as given, but we can rephrase slightly? Must preserve ALL substantive information; do not invent or summarize away detail. We can keep the same wording but maybe adjust punctuation. It's okay to keep as is.
We'll need to ensure we don't duplicate lines.
Let's craft.
About the role: combine the summary paragraph(s). We'll include the first paragraph up to "vital." Also maybe include "Who We Are" content? That is about the team; but we could incorporate into About the role as extra paragraph. However the instruction: "Prefer a few substantive sections over many thin ones." So we could include About the role covering summary and Who We Are. But we must not invent. We'll include the Who We Are paragraph as part of About the role.
Who We Are: "Strategy + Promise + Experience As CU Boulder’s communications leaders, we advance the university’s mission through an integrated marketing and communications approach. Partnering with communication colleagues campus-wide, our team synthesizes expertise in strategic communications, marketing, constituent experience and technology to support CU Boulder’s brand promise, mission, vision and strategic priorities."
We'll add that as a second paragraph.
Now Responsibilities: list items.
We need to capture each bullet exactly.
Let's list:
- Develop and implement an editorial calendar and social media strategy for the Chancellor.
- Capture, post and monitor various platforms where the Chancellor or the Chancellor’s spouse has a presence.
- Attend campus and external events to generate content, with some events occurring on nights and weekends.
- Develop metric tracking and reporting to measure social media outcomes and refine the strategy on an ongoing basis.
- Build a comprehensive strategy specific to each social media platform, with clear goals, audiences, content approaches, voice, cadence and measures of success.
- Ensure the Chancellor’s social presence is cohesive across platforms while taking advantage of the distinct audiences, formats, and strengths of each channel.
- Continue to build partnerships and collaboration efforts between social media teams and personnel from around campus to aid in strategy, cross-sharing, content ideas and generation.
- Develop executive-level strategies that align with CU Boulder priorities and goals.
- Participate in news and media efforts, support marketing campaigns, strategic events, crisis communications and other goals and efforts for Strategic Relations and Communications or the Chancellor’s office.
That's all.
Now Pay:
Pay
The annual salary range for this position is $85,000-$91,000.
Benefits: Benefits
At the University of Colorado Boulder , we are committed to supporting the holistic health and well-being of our employees. Our comprehensive benefits package includes medical, dental, and retirement plans; generous paid time off; tuition assistance for you and your dependents; and an ECO Pass for local transit. As one of Boulder County’s largest employers, CU Boulder offers an inspiring academic community and access to world-class outdoor recreation. In fact, CU Boulder has been named one of Forbes' America's Best Large Employers , ranking #4 among large employers in Colorado and #28 among universities nationwide. Explore additional perks and programs through the CU Advantage program. Be Statements Be ambitious. Be collaborative. Be Boulder.
We need to keep the "Be Statements" line exactly as given? It appears as "Be Statements Be ambitious. Be collaborative. Be Boulder." Probably it's a tagline. We'll keep.
Now Requirements: Requirements
list items.
- A bachelor’s degree in marketing, advertising, public relations, communications, journalism, or a related field.
- 5+ years of professional job-related experience.
- Photography, videography, and editing experience, particularly for the social media space.
- Demonstrated understanding of how to measure, analyze, and report on social media performance using platform- specific analytics, web analytics, social listening and monitoring tools, and other measurement technologies.
Now Skills: Skills
list items from "What You Will Need".
- Ability to develop and implement strategic digital communications that advance organizational priorities and strengthen engagement with key audiences.
- Exceptional storytelling, editorial judgment, and communications skills, with the ability to craft authentic and compelling content for executive leaders.
- Ability to build effective partnerships and influence collaborators across a complex organization to achieve shared communication goals.
- Strong critical thinking and analytical skills, including the ability to translate data, audience insights, and emerging trends into actionable recommendations.
- Ability to thrive in
for prose. We need to preserve all substantive info; not invent or summarize away detail. We must not create sections with filler like "commensurate with experience". We have actual salary range, benefits, schedule. Let's extract content: Summary: "The Office of Strategic Relations and Communications at CU Boulder is seeking a senior executive digital strategist to support the Chancellor’s social media presence and strategy! The Senior Executive Digital Strategist leads the strategic development, creation, management, and execution of social media content for the Chancellor and Chancellor’s spouse. The position is responsible for developing and delivering a coordinated digital strategy that raises the Chancellor’s visibility and voice. It promotes thought leadership and builds connections to important groups. The strategy also supports CU Boulder’s mission, priorities, and reputation. The strategist will develop compelling, timely and authentic content tailored to each platform and audience; find opportunities to amplify the Chancellor’s leadership and the university’s impact; and ensure a consistent, distinctive digital presence across channels. The role requires strong editorial judgment, exceptional storytelling and writing skills, an understanding of emerging digital trends and the ability to move quickly and strategically in a dynamic public-facing environment. Reporting to the senior director of chancellor communications, this role will work closely with the Chancellor, his executive team, staff and spouse, and with social media and content creators from around campus including those from strategic communications, athletics and student life. The ideal candidate will be a highly creative content driver with a demonstrated knowledge of Instagram, LinkedIn, TikTok, X, Threads, YouTube and Facebook, while monitoring new and emerging channels. The role will work irregular hours, including nights and weekends, on and beyond campus in order to generate, capture and distribute content. The position may occasionally encounter sensitive information–a dedication to confidentiality is vital." That's a lot of prose; we can put in About the role section as
. Responsibilities: bullet list under "What Your Key Responsibilities Will Be". Items: - Chancellor social media and content generation - Develop and implement an editorial calendar and social media strategy for the Chancellor. - Capture, post and monitor various platforms where the Chancellor or the Chancellor’s spouse has a presence. - Attend campus and external events to generate content, with some events occurring on nights and weekends. - Develop metric tracking and reporting to measure social media outcomes and refine the strategy on an ongoing basis. - Build a comprehensive strategy specific to each social media platform, with clear goals, audiences, content approaches, voice, cadence and measures of success. - Ensure the Chancellor’s social presence is cohesive across platforms while taking advantage of the distinct audiences, formats, and strengths of each channel. - Continue to build partnerships and collaboration efforts between social media teams and personnel from around campus to aid in strategy, cross-sharing, content ideas and generation. - Develop executive-level strategies that align with CU Boulder priorities and goals. - Other Duties As Assigned - Participate in news and media efforts, support marketing campaigns, strategic events, crisis communications and other goals and efforts for Strategic Relations and Communications or the Chancellor’s office. Also "What You Should Know" repeats schedule info; but we already have schedule. Benefits: "What We Can Offer The annual salary range for this position is $85,000-$91,000." Then Benefits paragraph: "At the University of Colorado Boulder , we are committed to supporting the holistic health and well-being of our employees. Our comprehensive benefits package includes medical, dental, and retirement plans; generous paid time off; tuition assistance for you and your dependents; and an ECO Pass for local transit. As one of Boulder County’s largest employers, CU Boulder offers an inspiring academic community and access to world-class outdoor recreation. In fact, CU Boulder has been named one of Forbes' America's Best Large Employers , ranking #4 among large employers in Colorado and #28 among universities nationwide. Explore additional perks and programs through the CU Advantage program. Be Statements Be ambitious. Be collaborative. Be Boulder." We need to separate Pay and Benefits sections. Pay: salary range. Benefits: the rest. Requirements: "What We Require" bullet list? Actually it's a paragraph with items separated by periods. Let's extract: - A bachelor’s degree in marketing, advertising, public relations, communications, journalism, or a related field. - 5+ years of professional job-related experience. - Photography, videography, and editing experience, particularly for the social media space. - Demonstrated understanding of how to measure, analyze, and report on social media performance using platform- specific analytics, web analytics, social listening and monitoring tools, and other measurement technologies. That's requirements. "What You Will Need" is more skills/abilities: - Ability to develop and implement strategic digital communications that advance organizational priorities and strengthen engagement with key audiences. - Exceptional storytelling, editorial judgment, and communications skills, with the ability to craft authentic and compelling content for executive leaders. - Ability to build effective partnerships and influence collaborators across a complex organization to achieve shared communication goals. - Strong critical thinking and analytical skills, including the ability to translate data, audience insights, and emerging trends into actionable recommendations. - Ability to thrive in a dynamic, high-profile environment by exercising discretion, adapting to changing priorities, and managing multiple deadlines simultaneously. That could be Skills or Qualifications. We'll treat as Skills. "What We Would Like You To Have" is preferred qualifications: - Experience in managing social media accounts for senior executives, elected officials, organizational leaders, university presidents/chancellors, or other high-profile figures. - 7+ years of professional job-related experience. We could put under Qualifications (preferred) or maybe under Requirements? We'll create a Qualifications section for preferred. Schedule: mention irregular hours, nights and weekends. Now we need to output HTML fragment with headings
and content.
We must not include markdown fences.
We'll produce something like:
About the role
... (summary paragraph)
Responsibilities
- ... (list items) ...
Pay
The annual salary range for this position is $85,000-$91,000.
Benefits:Benefits
At the University of Colorado Boulder , we are committed to supporting the holistic health and well-being of our employees. Our comprehensive benefits package includes medical, dental, and retirement plans; generous paid time off; tuition assistance for you and your dependents; and an ECO Pass for local transit. As one of Boulder County’s largest employers, CU Boulder offers an inspiring academic community and access to world-class outdoor recreation. In fact, CU Boulder has been named one of Forbes' America's Best Large Employers , ranking #4 among large employers in Colorado and #28 among universities nationwide. Explore additional perks and programs through the CU Advantage program. Be Statements Be ambitious. Be collaborative. Be Boulder.
We need to keep the "Be Statements" line exactly as given? It appears as "Be Statements Be ambitious. Be collaborative. Be Boulder." Probably it's a tagline. We'll keep. Now Requirements:Requirements
- list items.
- A bachelor’s degree in marketing, advertising, public relations, communications, journalism, or a related field.
- 5+ years of professional job-related experience.
- Photography, videography, and editing experience, particularly for the social media space.
- Demonstrated understanding of how to measure, analyze, and report on social media performance using platform- specific analytics, web analytics, social listening and monitoring tools, and other measurement technologies.
Now Skills:
Skills
- list items from "What You Will Need".
- Ability to develop and implement strategic digital communications that advance organizational priorities and strengthen engagement with key audiences.
- Exceptional storytelling, editorial judgment, and communications skills, with the ability to craft authentic and compelling content for executive leaders.
- Ability to build effective partnerships and influence collaborators across a complex organization to achieve shared communication goals.
- Strong critical thinking and analytical skills, including the ability to translate data, audience insights, and emerging trends into actionable recommendations.
- Ability to thrive in