Social Strategist / 6 days ago
About the role
Leading the development and delivery of the social media ideas, content and activation for multi-market Charters in the region. This is an opportunity to work with ambitious clients and on some of the world’s greatest brands.
About Ogilvy
Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP).
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
About the Role
Leading the development and delivery of the social media ideas, content and activation for multi-market Charters in the region. This is an opportunity to work with ambitious clients and on some of the world’s greatest brands.
What You’ll Do
- Leadership and management of social delivery
- Create (and meet!) a timeline for the development of the campaign – this needs to be based on the master timeline of the wider campaign and on client requirements for launch/deployment timings
- Gather insights, with the support of in-market strategists and analysts, but also with your own understanding of social trends and platform insights
- Craft an inspiring brief based on the insights as well as other inputs, including the existing BBEI, the end-to-end strategy, and client feedback along the way
- The brief should give sufficient freedom, especially in early rounds, for creatives to go broad; later discussions with clients and creatives need to be achievable based on the media plan and other constraints
- Guide the creatives in developing the ideas and content, leading creative review meetings
- Manage communication with both clients and internal WPP Integrators, understanding (and pushing back on) feedback wherever necessary
- Understanding the scope and deliverables and calling out/escalating any scope creep to WPP Ops Lead and/or WPP Social Lead
- Ensure that social ideas and content is in line with the wider Charter strategy and idea, including getting input and signoff from relevant stakeholders along the way (e.g. Asia & South Pacific Strategy lead)
Specifically, our expectation is that the social strategist is able to:
- Manage the delivery of up to 2x charters at one time
- Packaging at least one Charter per quarter into a compelling video case study that’s suitable for award shows and WPP’s credential
- Understands the Social Ops playbook, and is up to date on best practice on platforms such as TikTok and Meta
- Is an active member of Ogilvy’s social media team and community – beyond TCCC
- Completion of META & TikTok certification
- Is an active user of social platforms preferably with a finger on pulse of the latest trends/happenings
- Stay abreast of cultural trends and industry updates and proactively develop timely content strategy for real-time content
- Support WPP Social Lead with & for social thought leaderships
- Submission of 1x social awards annually
How We’ll Support You
Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.