Performance Growth Marketing - Organic Lead

What You’ll Do

• Own and execute SEO strategy end-to-end: technical audits, keyword research, content planning, on-page optimization, and link building to drive organic patient acquisition across service lines (Weight Loss, ED, Hair Loss, Mental Health, etc.)
• Build and maintain performance dashboards tracking CAC, LTV, ROAS, and payback period by service line and channel; ensure data integrity across all reporting
• Manage day-to-day agency relationships for paid search and paid social: set KPIs, review performance, hold partners accountable to targets, and recommend when to scale or cut
• Partner with the product team and executive team to improve conversion across the full patient funnel from click to consultation to subscription
• Develop creative briefs and collaborate with designers on ad assets, landing pages, and email/SMS acquisition touchpoints
• Design and execute incrementality tests and geo-lift studies to validate channel contribution and inform budget allocation
• Prepare weekly performance recaps and budget recommendations for the CEO with clear, data-driven insights
• Coordinate with medical, legal, and compliance teams to ensure all marketing materials meet healthcare advertising standards

Requirements

• 3-5+ years of marketing experience in a DTC, telehealth, health/wellness, or subscription business
• Strong SEO expertise: built organic programs from the ground up and can speak fluently about technical SEO, content strategy, and link acquisition
• Strong analytical skills: comfortable building models in Excel/Google Sheets, working with GA4, and pulling insights from marketing dashboards (Looker, Tableau, or similar)
• Experience managing external agency partners on paid search and/or paid social, with the ability to evaluate performance and hold vendors to contractual commitments
• Familiarity with CRO principles and tools (VWO, Optimizely, or equivalent); think in terms of full-funnel optimization, not just top-of-funnel volume
• Excellent written and verbal communication: can present a budget recommendation to the CEO as clearly as you can write a creative brief
• Self-directed operator who thrives in lean, fast-moving environments with minimal structure

Qualifications

• Nice to have: experience at a DTC telehealth company (Hims, Ro, Nurx, Done, Cerebral, or similar)
• Familiarity with healthcare advertising compliance, including LegitScript requirements
• Experience with Attentive, Customer.io, or similar SMS/email platforms for acquisition and retention focused campaigns
• Exposure to media mix modeling, incrementality frameworks, or geo-lift testing methodologies
• Background working across multiple service lines or product categories simultaneously