Organic Growth Lead

About the role

Credit Genie is looking for its first dedicated Organic Marketing hire, a strategic and hands-on leader who will build our organic acquisition engine from the ground up, spanning SEO, AEO, and content. This is a rare opportunity to define Credit Genie's organic growth strategy and execute it end-to-end for a fast-growing fintech. We're looking for someone who is equal parts strategist and executor: able to build the SEO/AEO roadmap and topic strategy, and also roll up their sleeves to research, write, publish, and optimize the content that drives it. You'll own organic growth end-to-end — from keyword and topic research, to technical SEO and structured data, to writing and publishing high-quality, search, and answer-engine-optimized content, to measuring results and iterating.

What You'll Do

• Own Credit Genie's organic growth strategy end-to-end, including the SEO/AEO roadmap, topic and keyword strategy, and editorial calendar — and execute it yourself from research through publishing.
• Write and produce high-quality SEO/AEO optimized content across all channels including blogs, website pages, in-app copy, and guides, with a focus on content built to rank in search and get cited by AI answer engines.
• Drive technical and on-page SEO, partnering with engineering on site architecture, structured data and schema markup, crawlability, and Core Web Vitals to support organic visibility.
• Manage and optimize the SEO/AEO ecosystem using tools like Google Search Console, GA4, and Ahrefs or SEMrush to track rankings, traffic, and answer-engine citations, turning findings into action.
• Translate briefs, insights, and product requirements into compelling, on-brand copy that supports organic growth and business goals.
• Maintain and evolve brand voice, ensuring consistency, clarity, and trust across every touchpoint.
• Leverage AI tools for ideation, drafting, and optimization while refining outputs to meet quality, compliance, and SEO/AEO standards.
• Analyze performance and optimize content, using data to improve engagement, acquisition, and conversion across channels.

Requirements

• 7+ years of experience managing content marketing in a B2C environment
• Proven track record of writing and editing skills across multiple formats
• Fluency in SEO content best practices. Hands-on experience with SEO/analytics tooling (Google Search Console, GA4, Ahrefs/SEMrush/Moz, Screaming Frog)
• Track record of measurable organic growth (e.g., specific traffic, ranking, or share-of-voice gains)
• Familiarity with emerging AEO/GEO practices like structured data and optimizing for AI-generated answers
• Comfort using AI tools for ideation, drafting, and optimization
• Exceptional attention to detail and brand voice; experienced in refining AI-generated content to maintain clarity, compliance, style consistency, and brand integrity
• Strong blend of strategic thinking and hands-on execution. You can write, analyze, and execute as effectively as you can plan.
• Comfortable working in fast-paced, dynamic environments where you can help create structure and influence outcomes.
• Experience in fintech, financial wellness, or adjacent industries is a plus.

Benefits And Perks

• 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
• Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox.
• 401(k) with a 3.5% match and immediate vesting
• Meal program available for both lunch and dinner
• Pre-tax benefits, including a $1,000 HSA match
• Life and accidental insurance
• Flexible PTO