Growth Lead
About the role
We're hiring a strategic Growth Lead to own our pipeline goals across all of our channels — with a particular focus on paid media, out-of-home, field marketing, and email marketing. You'll partner closely with marketing, sales, product, and engineering to turn open-ended demand problems into a repeatable, compounding pipeline engine.
Responsibilities
Own pipeline: take ownership of Pallet's pipeline targets and build the end-to-end tracking and attribution to prove your impact — not vanity metrics, but pipeline you can trace
Run paid media: plan, launch, and optimize campaigns across search, social, and programmatic; own the budget and any agency relationships, and drive toward efficient CAC and pipeline contribution
Lead field marketing: own field and event strategy — industry conferences, dinners, roadshows — that both generates net-new pipeline and accelerates existing deals with sales
Build email/lifecycle: design nurture and lifecycle programs that convert new demand and re-engage the existing base
Run growth experiments: design, execute, and analyze a high volume of experiments from hypothesis to conclusion — with resilience, rigor, and speed
Scale what works: once an experiment validates a channel, operationalize it into a repeatable, automated, durable engine that produces predictable pipeline — not a one-off hack that spikes and decays
Lead cross-functional projects: partner with marketing, sales, product, and operations to lead the projects most critical to Pallet's growth
Solve abstract problems: tackle open-ended distribution challenges, from expanding our total addressable market to exploring entirely new acquisition models
Requirements
5+ years in a growth, demand generation, or performance marketing function, with a track record of owning outcomes (pipeline/revenue, not just work streams)
Hands-on experience running paid media across search, social, and/or programmatic, with real budget ownership
Experience with field/event marketing and/or out-of-home campaigns, and the discipline to measure them against pipeline
Email and lifecycle marketing chops — building programs that actually convert, not just send
Comfort with GTM and marketing execution tooling — HubSpot, Clay, Unify, and marketing analytics/attribution, or similar
A bias for action and genuine urgency — you ship scrappy versions to learn fast and treat speed as a default, not a heroic exception
Highly creative and outcome-driven, and unafraid of failure — you treat ninety-nine failed experiments as the price of the hundredth
Preferred Experience
Programming/technical ability to build your own tooling
Comfortable operating at high intensity (50–60 hour weeks) in a fast-moving, in-office environment
Benefits
Health, Vision, and Dental benefits
Flexible PTO
Life Insurance and Accidental Insurance
Short-Term Disability Coverage
Generous salary and equity for all staff
401k option; helping you save for the future
Yearly learning and development stipend
Onboard trip to San Francisco HQ if you work remotely
Monthly happy hours
Annual Company Offsites