Growth Lead
GovDash is the AI platform to find, win, and manage government contracts.
About the role
We’re hiring a Growth Lead to drive demand, build attribution infrastructure, and generate pipeline across the platform.
GovDash is a single, secure platform for the full contracting lifecycle: discovery, capture, pricing, proposals, and post-award. Our customers won more than $10B in government contracts in 2025. We've raised $42M to scale nationwide.
You'll own the campaigns that put GovDash in front of government contractors and turn attention into qualified pipeline. This is a builder's role. You run the full motion from strategy to execution to measurement, and you own the number.
Full-time, in New York, in office 5 days a week with one flex day to WFH. You'll report to the Head of Growth and work daily with other product marketing, field marketing, sales, engineers, and content.
Why join?
- Government contracting is a massive, underserved market, and the tooling has not caught up. You'll help build the brand that wins it.
- You own outcomes end-to-end. No handoffs, no space between you and impact.
- What you ship generates real pipeline every month, and you'll see it.
- We're AI-first. You'll use AI tools daily to move faster, not do manual work.
- Direct line to leadership. What you learn in the market shapes the roadmap and how we go to market.
Responsibilities
- Build, launch, and optimize demand generation campaigns: paid across LinkedIn, Google, Reddit, and Bing, lifecycle and nurture programs, and landing pages that convert.
- Build and manage the audiences behind every campaign: segment, build the lists in HubSpot and the ad platforms, keep them clean.
- Build the marketing automation and workflows that route leads, trigger nurture, and hand off to sales on SLA.
- Own the tracking layer: Google Tag Manager, conversion tracking, and UTMs, so every dollar and every lead is attributable.
- Partner with product marketing to bring launches to market: enablement, email, LinkedIn, blog, landing page, and webinars.
- Anchor campaigns to major solicitations and vehicles as they hit the street.
- Report weekly on pipeline indicators and adjust fast when a channel underperforms.
Requirements
- 3 to 5 years in B2B SaaS marketing, with reps on both demand gen and positioning. A pipeline-heavy background is a plus.
- At least one campaign you can walk us through with numbers: what you spent, what it generated, what you changed.
- Hands-on marketing ops: audience segmentation, automation and workflows, UTM tracking, and standing up Google Tag Manager and conversion tracking yourself.
- Fluency with the tool stack: Google Analytics, Google Ads, Looker Studio, SEMrush, or similar.
- Experience running paid across Reddit Ads, Bing Ads, LinkedIn, and ABM platforms.
- Strong writing. You turn a technical feature into a message a busy executive gets in ten seconds.
- AI-pilled. You use AI tools obsessively and have opinions on how to build with them.
- Experience marketing to government contractors or enterprise software buyers.
- Care about America and her interests.