Growth Lead
Mecka · New York, United States · Yesterday
On-siteMarketing$150k–$180k/yrFull-time
About the role
Mecka AI is building the data infrastructure layer for robotics and embodied AI. We design and operate global systems for data capture, data labeling, and hardware‑enabled workflows used by leading AI labs and robotics companies to train and validate humanoid and embodied AI systems. The Growth Lead will own how supply finds Mecka, growing a global network of contributors capturing real‑world data by building shared channels, playbooks, and measurement that every hub runs, and leading the team that runs it.
Responsibilities
- Supply Funnels and Throughput: Run supply acquisition end‑to‑end across multiple channels for individual contributors to specialized talent and organizations, owning quality, speed, and volume; manage several active pipelines, identify stalls, and reallocate budget, people, or channels; own conversion at every funnel step and time to first approved capture; forecast supply demand by program and market, size the team and channels, and rebalance before shortages.
- Channel Scaling: Test, measure, and scale referral, community, field, organic, partnership, and paid channels by market; track cost and conversion of each channel and adjust based on data; build and run brand presence where contributors already are (online channels, local communities, forums, etc.); design referral and affiliate mechanics with fraud controls and create repeatable partner motions with organizations that reach our supply.
- Contributor Relationships: Build programs that turn one‑time contributors into a reliable, returning bench; define Mecka’s positioning, messaging, and creative across channels to ensure supply growth compounds across programs.
Requirements
- 6+ years of growth leadership experience, with a track record owning supply‑side acquisition at a two‑sided marketplace, gig platform, or data collection business.
- Built a multi‑channel acquisition engine from scratch (referral, community, field, organic, paid) and scaled it across more than one market.
- Owned a growth budget and defended cost‑of‑acquisition and activation metrics to leadership.
- Hired and led a growth team, including matrixed collaboration with in‑market teams you didn’t directly manage.
- Based in New York or willing to relocate; willing to travel regularly to global markets.
- Experience scaling supply growth across global or APAC markets.
- Background in data‑collection or AI training‑data environments, growing contributor/annotator workforces.
- Created portable growth playbooks across countries and teams.
- Data‑driven analytical mindset; thinks in unit economics per channel per market.
- Builder mindset, direct low‑ego high‑clarity communication style.
- Excitement about scaling robotics in the real world.
Why Mecka AI?
- Build the growth engine from the ground up with a budget and a team to hire.
- Operate at global scale across APAC, South America, and North America from day one, with country teams already in place.
- Direct line to the founding team and Head of Operations, providing executive exposure.
Pay
Compensation range: $150,000 – $180,000.