Growth Lead

About the role

Mecka AI is building the data infrastructure layer for robotics and embodied AI. We design and operate global systems for data capture, data labeling, and hardware-enabled workflows used by leading AI labs and robotics companies to train and validate humanoid and embodied AI systems. We work closely with frontier robotics teams to bridge real-world data, simulation, learning-based systems, and deployed hardware. We're hiring a Growth Lead to own how supply finds Mecka. Our supply is a global network of contributors capturing real-world data. That network needs to grow by an order of magnitude, and today acquisition runs market by market. You will build one engine: shared channels, playbooks, and measurement that every hub runs, and lead the team that runs it. Located in New York, on-site, within the Marketing department.

Responsibilities

• Own the Funnels: Run supply acquisition end-to-end across multiple channels for individual contributors to specialized talent and organizations, and own the result on quality, speed, and volume.
• Pipeline Health: Manage several active pipelines at once, spot where they stall, and move budget, people, or channels to unblock them.
• Activation: Own conversion at every step of the funnel and the time it takes a new contributor to reach their first approved capture.
• Capacity Planning: Forecast supply demand by program and market, size the team and channels against it, and rebalance before a program runs short.
• Channel Portfolio: Test, measure, and scale the channels that bring supply in: referral, community, field, organic, partnerships, and paid, by market.
• Yield Discipline: Know the cost and conversion of every channel and double down or cut based on the numbers, not the story.
• Online Presence: Build and run brand presence where contributors already are: online channels, local communities, forums, and whatever comes next.
• Referral and Partners: Design referral and affiliate mechanics with fraud controls built in, and build a repeatable partner motion with organizations that already reach our supply.
• Repeat Engagement: Build the relationships and programs that turn one-time contributors into a reliable, returning bench.
• Brand and Marketing Strategy: Set how Mecka shows up to contributors, from positioning and messaging to the channels and creative that carry it, so supply growth compounds rather than restarts each program.

Requirements

• Supply-Side Growth Leadership: 6+ years in growth, with a track record owning supply-side acquisition at a two-sided marketplace, gig platform, or data collection business.
• Multi-Channel Builder: Built a multi-channel acquisition engine from scratch, spanning referral, community, field, organic, and paid, and scaled it across more than one market.
• Cost of Acquisition Ownership: Owned a growth budget and defended cost of acquisition and activation metrics to a leadership team.
• Team Leadership: Hired and led a growth team, including through a matrix with in-market teams you didn't directly manage.
• New York Based: Based in New York or willing to relocate.
• Willing to travel regularly to our global markets.

Qualifications

• Global or APAC Experience: Scaled supply growth across global markets.
• Data Collection Environment: Experience growing a contributor, annotator, or workforce base at a data collection or AI training data company.
• Playbook Discipline: Made a growth playbook portable across countries and teams.