Growth Marketing Lead, Organic

About the role

This role is part of Middesk, a company focused on building data and intelligence infrastructure to help businesses work together confidently. The company has grown significantly, serving over 700 banks and fintechs, verifying over 7 million companies annually, and supporting more than 50,000 companies in setting up over 100,000 accounts.

The role involves owning SEO and AI/answer-engine search performance for middesk.com, building and running an AI-assisted content system, partnering with Product Marketing and the content team, launching creative growth experiments, and providing insights on team and resourcing needs as the function scales.

Responsibilities

• Own SEO and AI/answer-engine search performance for middesk.com as a compounding growth engine, not a one-off project
• Build and run an AI-assisted content system - pulling signals from market and competitive tools to scale content output significantly, without sacrificing credibility or quality
• Partner with Product Marketing and the content team to evaluate and improve the performance of existing digital assets and content
• Launch 0→1 creative growth experiments and campaigns aimed at organic reach, virality, and brand visibility
• Partner with the right people on ongoing performance analysis - not just build reporting infrastructure and use it to drive real decisions on where we double down, shift, or kill a direction

Requirements

• 6+ years in growth marketing, SEO/content, or performance marketing, ideally in B2B SaaS or fintech
• A strong systems thinker; can design, pressure-test, and implement end-to-end growth systems, not just run individual campaigns
• A high bar for content craft; comfortable scaling output dramatically with AI without producing generic "AI slop"
• Comfortable speaking to and building for a technical audience: product managers, engineers, and increasingly their AI agents
• A track record of hitting high expectations on short timelines with limited resources
• Self-directed; you don't wait for direction to start moving, and you're comfortable with a flat, fast-moving reporting structure
• A clear, provable ties between your past work and pipeline impact (e.g., AEO performance shifts, organic or social campaigns that moved real numbers)
• Technical fluency beyond spreadsheets; comfortable with SQL, light coding, and/or using LLMs to build your own tools and workflows
• Naturally curious; a hacker at heart who chases things down out of curiosity, not just when assigned

Qualifications

• You've been thinking about AEO and agentic search before it was a talking point

Skills

• Experience at companies like Ramp, Mercury, Brex, Rippling, Vanta, or Retool is a plus
• Hands-on experience with AI-enabled marketing workflows or agentic tooling is a plus
• Background in consulting, analytics, or structured problem-solving environment is a plus

Benefits

Middesk offers a hybrid work model, with an expectation of 3 days per week in their NYC or SF office. Candidates should be based within a commutable distance.

Pay

Details TBD

Schedule

Hybrid work model with 3 days per week in the office