Marketing SEO/Organic Growth Lead

About the role

This position supports strategies that improve the company’s organic visibility, customer discovery, and digital presence. Working alongside the SEO On-Page Lead and eCommerce team, you will identify opportunities that drive organic growth, enhance customer experience, and increase visibility across digital platforms. The ideal candidate has a strong foundation in SEO and eCommerce, with a curiosity and desire to learn how search continues to evolve. You will stay informed on emerging search trends—including AI-powered search experiences, generative search, answer engines, and other developing technologies—and help the company adapt its organic strategy as the digital landscape changes. This role reports to the eCommerce Manager and collaborates closely with SEO, eCommerce, Marketing, Content, Product, Development, Design, and other internal teams.

Responsibilities

• Organic Growth & Search Strategy:
  • Support organic growth strategies aligned with company and eCommerce objectives.
  • Partner with the SEO On-Page Lead to identify opportunities to improve organic visibility, customer discovery, and website performance.
  • Research customer search behavior, industry trends, competitor activity, and changes in how customers discover products and information.
  • Monitor search engine updates, industry developments, and evolving best practices.
  • Identify opportunities to improve how company information, products, and content are discovered across digital platforms.
  • Provide recommendations and insights to support future organic growth initiatives.
  • Assist with testing, research, and measurement of new organic opportunities.
• Emerging Search & Industry Trends:
  • Stay informed on developments in SEO, AI-powered search, generative search, answer engines, and other emerging digital discovery platforms.
  • Research how changes in search technology and customer behavior may impact organic visibility and eCommerce performance.
  • Develop an understanding of emerging concepts such as GEO, AEO, and LLM-powered search experiences.
  • Identify potential opportunities and provide recommendations as industry best practices continue to develop.
  • Share relevant insights and trends with internal teams.
• Analytics & Insights:
  • Monitor organic search performance and identify trends, opportunities, and areas for improvement.
  • Analyze organic traffic, customer behavior, competitive positioning, and industry changes.
  • Assist with reporting and communicating organic performance insights.
  • Use data and research to support strategic decision-making.
• Content & Customer Discovery:
  • Research customer search needs, questions, and behaviors to identify content opportunities.
  • Collaborate with Content and Marketing teams to support content strategies that align with customer needs.
  • Identify opportunities to improve content quality, usefulness, and discoverability.
  • Provide recommendations to better connect customers with relevant information and products.
• Cross-Functional Collaboration:
  • Collaborate with SEO, eCommerce, Marketing, Product, Development, Design, and other internal teams.
  • Provide recommendations that support organic growth and customer discovery initiatives.
  • Participate in digital projects where search visibility and customer experience are impacted.
  • Communicate trends, insights, and recommendations clearly to technical and non-technical teams.
  • Perform other duties as assigned.

Requirements

• Experience or demonstrated knowledge in SEO, eCommerce, digital marketing, content strategy, analytics, or related fields preferred.
• Strong understanding of SEO principles and digital marketing fundamentals.
• Understanding of eCommerce platforms, customer journeys, and online shopping behavior.
• Strong interest in emerging technologies, AI, search innovation, and evolving customer behaviors.
• Ability to research, analyze, and communicate industry trends and opportunities.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple priorities.
• Ability to collaborate effectively with technical and non-technical teams.
• Experience with analytics and search tools such as Google Analytics/GA4, Google Search Console, and SEO platforms preferred.
• Must be a detail-oriented self-starter who is focused, goal-driven, and comfortable working independently.
• Must possess and maintain a positive attitude and work effectively as part of a team.

Benefits

• Medical, dental, and vision insurance.
• 401k plan, with 4% employer matching upon meeting eligibility requirements.
• Employer-paid life insurance.
• Voluntary benefits: supplemental life, cancer, accident, etc.
• Paid time off (PTO) and 6 paid holidays.

Schedule

Monday–Friday, Day Shift.

Working Conditions

• Periods of standing, walking, reaching, stooping/kneeling, and bending.
• Stair climbing and walking on uneven surfaces.
• Long periods of sitting and computer screen viewing.
• Constant use of hands/arms for computer data entry duties.