Performance Marketing & Growth Lead

Responsibilities

• Own paid media agency and strategy across Meta, Google, Pinterest, and Bing, and additional channels to test into.
• Manage channel budgets, pacing, and investment allocation.
• Monitor and optimize key performance metrics, including CAC, ROAS, and overall marketing efficiency.
• Oversee paid advertising accounts and provide clear recommendations based on performance insights.
• Collaborate with agency partners to develop and execute acquisition strategies that support both revenue goals and brand standards.
• Email & SMS Marketing Lead lifecycle marketing strategy through Klaviyo in partnership with agency, including automated flows, campaigns, segmentation, and audience growth.
• Optimize key customer journeys such as welcome, abandoned cart, post-purchase, win-back, and VIP programs.
• Partner with Marketing and Creative to develop and execute the email marketing calendar.
• Build and expand the SMS program to support customer engagement and retention.
• Review and QA campaigns prior to launch.
• Serve as the primary point of contact for our marketing agency partners.
• Develop campaign briefs that align business objectives, seasonal priorities, and brand initiatives.
• Ensure marketing campaigns consistently reflect the Rifle Paper Co. brand while delivering measurable business results.
• Foster strong collaboration between internal teams and external partners.
• Own attribution reporting and performance analysis across marketing channels.
• Develop weekly and monthly reporting for leadership.
• Translate performance data into actionable recommendations and strategic next steps.
• Identify opportunities to improve efficiency, conversion, and customer lifetime value.
• Manage product feeds across advertising and marketplace channels.
• Monitor feed health, troubleshoot issues, and ensure product data accuracy.
• Maintain feed optimization strategies that support campaign performance.

Requirements

• Data-driven approach to problem-solving and decision-making.
• Experience in managing multiple marketing channels and campaigns.
• Strong analytical skills with proficiency in Google Analytics and other relevant tools.
• Excellent communication and collaboration skills, particularly with cross-functional teams.
• Ability to work independently and manage multiple projects simultaneously.
• Comfortable working with data and translating it into actionable insights.
• Understanding of e-commerce platforms and customer journey mapping.
• Knowledge of email marketing best practices and tools like Klaviyo.
• Experience with social media advertising platforms (Meta, Google, Pinterest).
• Strong understanding of brand storytelling and its impact on customer engagement.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 5 years of experience in performance marketing and/or digital marketing.
• Proven track record of driving customer acquisition and retention through marketing campaigns.
• Experience in managing agency relationships and developing creative campaigns.
• Strong understanding of SEO, SEM, and PPC strategies.
• Experience with product feed management and optimization.

Skills

• Strategic thinking and ability to translate data into actionable insights.
• Excellent project management and organizational skills.
• Strong interpersonal and communication skills.
• Ability to work in a fast-paced environment and meet deadlines.
• Proficiency in Microsoft Office Suite.

Benefits

• Competitive salary range of $80,000 to $90,000 annually.
• Flexible work arrangements available.
• Opportunity to work with a growing lifestyle brand.
• Collaborative team environment.
• Opportunities for professional growth and development.

Pay

• $80,000 to $90,000 annually.

Schedule

• Based in either Winter Park, Florida or New York, New York office, or remote if residing in Virginia, North Carolina, South Carolina, or Tennessee.