Performance Marketing Lead

About the company

Nooks is an applied AI lab building revenue agents that power some of the fastest growing companies in the world. We build AI agents that operate across the full revenue lifecycle, from account strategy to prospect research and outreach. Building 0→1 has never been easier, but selling at the speed of the market remains the last frontier for AI. Our mission is to 10x every seller by automating the busywork so they can focus on what humans do best: closing deals. Today, over 2000 customers power their revenue growth using Nooks, including Notion, HubSpot, Cursor, and Rippling. We've raised over 70M USD from top VCs like Kleiner Perkins, and we have more than tripled ARR each year for 3 years running.

About the role

We're looking for a Performance Marketing Lead to build the foundation for a top-performing performance marketing function at Nooks. You'll own the performance channels that capture existing demand, and make every dollar count on the channels that create demand and meet buyers before their moment of need. We want a systems thinker who is obsessed with paid media: someone who moves fast, builds media programs that scale, and knows that details matter. In performance marketing, a broken tag or a mis-set budget costs real pipeline, so the work has to be right every time. You'll own paid media end to end: media planning, hands-on execution, measurement and optimization. You're analytical, curious and hands-on. You'd rather open the ad account yourself than wait for a report, you use AI to work faster, and you're always looking for the next dollar to cut or scale. You'll report to the Head of Growth Marketing.

Responsibilities

• Own paid search and demand capture
  • Run Google and Bing hands-on: account structure, keywords, bidding, copy and landing pages
  • Pick the right bidding strategy for each campaign, from manual CPC to tCPA, tROAS and value-based bidding on offline conversions from our CRM. Know when each one works and, just as important, when it doesn't
  • Scale review sites, affiliate partner programs, content syndication, appointment setting and third-party webinars to drive revenue growth
• Build demand creation that pays off
  • Plan and run paid social, display, programmatic, CTV and online video to reach buyers before they're in-market
  • Define each channel's role in the funnel and how we'll measure it
• Own media planning, budget and attainment to targets