Performance Marketing & Growth Lead

About the role

The Performance Marketing & Growth Lead will drive growth initiatives through strategic partnerships and campaigns. This role requires a deep understanding of AI tools and their integration into marketing strategies.

Responsibilities

• Develop and execute performance marketing campaigns using AI-driven insights
• Collaborate with cross-functional teams to optimize marketing strategies and KPIs
• Monitor campaign performance and adjust strategies accordingly
• Stay updated on industry trends and best practices in performance marketing and AI

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of experience in marketing, with 2+ years in a leadership role
• Experience with AI tools and platforms
• Strong analytical skills and ability to interpret data
• Excellent communication and collaboration skills

Qualifications

• Proven track record of driving growth through marketing initiatives
• Ability to work independently and manage multiple projects simultaneously
• Experience with Google Analytics and other marketing analytics tools
• Knowledge of SEO and SEM principles

Skills

• Proficiency in Python, R, or SQL for data analysis
• Experience with AI platforms such as TensorFlow, PyTorch, or Hugging Face
• Experience with machine learning algorithms and models
• Experience with A/B testing and experimentation

Benefits

• Flexible remote work options
• Competitive salary commensurate with experience
• Health insurance coverage
• 401(k) retirement plan
• Professional development opportunities

Pay

• $80,000 - $100,000 annually

Schedule

• Full-time