Partner Marketing Manager - Americas & Strategic Partnerships

About the role

You will lead the partner marketing strategy for Pega's Americas region and serve as the marketing lead for two of Pega's Global Strategic Partners — owning the vision, execution, and outcomes of high-impact joint campaigns from end to end. In this role, you'll sit at the intersection of strategy and activation, collaborating across marketing, sales, and alliances to drive pipeline generation, elevate co-brand presence, and maximize the potential of Pega's most valued partnerships.

Responsibilities

• Develop and execute joint go-to-market strategies and integrated campaigns with Americas and global strategic partners to accelerate pipeline and market penetration
• Serve as the primary marketing lead for two Global Strategic Partners, managing co-branded campaigns, digital initiatives, and executive reporting
• Design and manage Marketing Development Fund (MDF) allocations, ensuring investments are optimized for measurable campaign outcomes
• Plan and deliver partner events, webinars, and digital activations — including pre- and post-event reviews — aligned with company announcements and partner milestones
• Track and report on KPIs (opportunity registration, demand generation leads, campaign ROI) and deliver quarterly performance insights to executive leadership

Requirements

An experienced partner or alliance marketer with 7+ years driving co-marketing programs with hyperscalers or large GSIs in a B2B SaaS environment

Skilled at developing joint value propositions, messaging, and marketing assets that resonate with both partner and end-client audiences

A collaborative relationship builder who can navigate complex organizations and foster alignment across internal and external stakeholders

An analytical and data-driven individual with strong proficiency in marketing automation platforms, CRM tools, and performance reporting

An adaptable, resilient self-starter who thrives in fast-paced, evolving environments—bringing structure and clarity without being rigid

An effective communicator at all levels, including executive audiences at both Pega and partner organizations

Qualifications

Experience in leading co-marketing programs with enterprise technology partners, including hyperscalers (AWS, Google Cloud) or global system integrators

Proven track record of building and scaling co-marketing programs resulting in measurable pipeline contribution

Strong background in cross-functional campaign execution across demand generation, events, digital, and content channels in a B2B SaaS or enterprise technology context

Effective management of Marketing Development Funds (MDF) and partner co-investment programs with accountability for ROI and performance outcomes

Experience delivering quarterly or regular performance reporting to senior leadership with data-driven insights that influence go-to-market investment decisions

Successful history of building and maintaining productive relationships with external partner marketing counterparts, driving shared goals and collaborative outcomes

Skills

Strategic thinking and ability to develop and execute joint marketing strategies

Collaborative leadership and relationship-building skills

Data analysis and reporting proficiency

Ability to manage budgets and optimize marketing investments

Event planning and execution expertise

Effective communication and presentation skills

Benefits

Pega offers a competitive global benefits program inclusive of base salary, annual bonus, and employee equity in the company.

Pay

The base salary range for this role is $100,800 - $153,500 USD annually. This role may also be eligible for annual bonus or commission, as well as benefits and other incentives.

Schedule

The schedule for this role is full-time.