Partner Marketing Manager

About the role

A Partner Marketing Manager at Cognite plays a crucial role in executing go-to-market efforts and accelerating revenue growth through strategic alliances and partnerships. Reporting to the CMO, this role involves hands-on deployment of comprehensive marketing programs designed to empower partners, including system integrators, technology partners, and Original Equipment Manufacturers (OEMs), to effectively position, sell, and implement Cognite’s solutions.

Responsibilities

• Collaborate with partners and Product Marketing to build and deliver a robust portfolio of partner-facing assets, including co-branded collateral, messaging guides, solution briefs, case studies, and digital campaign kits.
• Ensure partner sales and technical teams are equipped with the latest Cognite product messaging, value propositions, and competitive intelligence.
• Provide marketing guidance to partners, ensuring all joint materials align seamlessly with Cognite's brand guidelines.
• Design, launch, and manage end-to-end joint marketing plans with prioritized partners to generate awareness, drive demand, and build a qualified sales pipeline.
• Execute joint webinars, digital campaigns, content syndication, and partner workshops.
• Drive partner activation and sponsorships for Cognite field events and Impact, our global AI and data industry flagship event.
• Manage partner communication channels (newsletters, portals, and Slack/Teams networks) to keep partners informed of product updates, marketing initiatives, and success stories.
• Utilize and optimize partner relationship management (PRM) platforms, asset management systems, and joint lead tracking tools to ensure seamless lead routing and attribution.
• Track performance, analyze campaign data, and regularly report on KPIs and the ROI of partner marketing investments to internal leadership and partner stakeholders.
• Help manage localized partner marketing budgets and market development funds (MDF) effectively, ensuring optimal resource allocation.

Requirements

• 5+ years of experience in partner marketing, channel marketing, or alliances marketing within an AI and/or B2B SaaS/enterprise software company.
• A strong understanding of different industrial partner ecosystems (GSIs, regional SIs, ISVs, and OEMs) and how to effectively market to, through, and with them.
• A proven track record of executing joint demand generation campaigns (digital, events, content) that resulted in measurable pipeline growth.
• Familiarity with Marketo, Salesforce, Partner Relationship Management (PRM) platforms, LLMs and AI-native martech solutions.
• A solid understanding of the industrial sector (Energy, Process Manufacturing, Utilities, Pharma, etc.) and its unique digital transformation challenges.
• Excellent written and verbal communication skills, with the ability to build strong, trust-based relationships with external partner marketing contacts.

Qualifications

• A degree in Business Administration, Marketing, Communications, or a related field is preferred.
• Experience in managing and executing marketing campaigns for B2B clients.
• Knowledge of AI and data technologies is beneficial.
• Ability to work independently and as part of a team.
• Strong organizational and project management skills.

Skills

• Strategic thinking and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to manage multiple priorities and deadlines.
• Proficiency in Microsoft Office Suite.

Benefits

• Competitive compensation
• 401(k) with employer matching
• Competitive health, dental, vision & disability coverages for employees and all dependents
• Paid parental leave program
• Employee referral program
• Opportunity to work with and learn from some of the best people on some of the most ambitious projects found anywhere, across industries
• Join a team of 60+ different nationalities 🌐 with Diversity, Equality and Inclusion (DEI) in focus 🤝
• A highly modern and fun working environment with sublime culture across the organization, follow us on Instagram @cognitedata 📷 to know more
• Opportunity to work on some of the most ambitious projects found anywhere, across industries

Schedule

Cognite offers a flexible schedule to accommodate the needs of our global workforce.

Pay

Cognite provides competitive compensation packages tailored to individual roles and performance.