Partner Marketing Manager

Role Summary

As Partner Marketing Manager, you will own marketing outcomes for several of Imprint's largest co-branded credit card partnerships. This role drives partner growth through planning, acquisition strategy, and campaign execution across paid, owned, and partner channels.

What Success Looks Like in the First 90 Days

• Built a 12-month marketing plan for each assigned partner with quarterly execution detail, aligned with GMs and partner stakeholders
• Developed a funnel optimization roadmap covering application → activation → spend → retention, with clear prioritization of where each partner's funnel needs attention
• Created a partner marketing playbook defining audience segmentation, positioning, messaging strategy, and channel approach—usable internally by creative and campaign teams and externally in partner conversations
• Laned or iterated on campaigns in at least two channels (e.g., lifecycle, paid social, direct mail, affiliate) with measurable performance improvements
• Established strong working relationships with GMs, Lifecycle Managers, product, engineering, and marketing analytics
• Demonstrated technical fluency in campaign deployment tools and workflows

Responsibilities

• Own marketing planning, execution, and performance for major co-branded partners, with accountability for partner growth outcomes
• Build and maintain 12-month marketing roadmaps in partnership with GMs, including quarterly planning and budget allocation
• Design and execute acquisition campaigns across paid channels (paid social, paid search, affiliate, direct mail) and owned channels (lifecycle, in-app, email)
• Partner with Lifecycle Managers and analytics to optimize full-funnel performance: application rate, approval rate, activation rate, spend behavior, and retention
• Create experimentation frameworks and run tests to improve CAC, LTV, and partner-specific KPIs
• Own relationships with external vendors (affiliate platforms, direct mail bureaus, media agencies) and internal cross-functional partners (product, engineering, analytics, creative)
• Track and report on key metrics including application volume, approval rate, activation rate, insurance attach, partner revenue, retention, and LTV
• Identify gaps in marketing infrastructure or process and drive improvements in campaign deployment speed and quality

Qualifications

• 7-10+ years of growth marketing or partner marketing experience in financial services or FinTech, with a track record of launching and scaling products or partnerships
• Deep technical knowledge of marketing workflows across paid and owned channels, including lifecycle campaign deployment through tools like Braze
• Experience with affiliate platforms (e.g., Impact, AWIN) and paid acquisition channels (paid social, paid search)
• Strong analytical skills with experience tracking and optimizing metrics such as CAC, approval rates, activation rates, LTV, and retention
• Proven ability to build marketing plans, experiment frameworks, and funnel optimization strategies in partnership with cross-functional teams
• Strong relationship-building skills with the ability to represent the company in partner-facing conversations
• Clear communicator who can translate partner objectives into actionable marketing strategies

Nice to Have

• Growth marketing focus: Experience launching and iterating on performance media campaigns with a strong understanding of CAC optimization and paid media strategy
• Direct mail expertise: Experience deploying pre-screen direct mail or ITA campaigns, working with data providers (TransUnion, Axiom) and direct mail vendors (e.g., DMS)
• Experience working in high-growth startups or scaling marketing programs in resource-constrained environments
• Familiarity with product marketing for new product launches (not just management of existing products)