Strategic Partner Marketing Manager
Swooped · United States · 4 days ago
RemoteRemoteMarketingFull-time
About the opportunity
The company is a leading pay governance and compensation intelligence platform that helps organizations make better pay decisions at every stage of the compensation lifecycle.
What you'll do
- Serve as the primary marketing liaison to strategic partners
- Own the day-to-day marketing relationship with the organization's strategic partner portfolio
- Build trusted working relationships with counterpart marketing contacts at each partner organization
- Represent the company's marketing in partner planning calls, quarterly business reviews, and co-marketing syncs
- Bring executive presence to senior-stakeholder settings — comfortable representing the company one-on-one with senior leaders at partner organizations, without needing company leadership in the room
- Cook up and scale partner marketing programs that drive pipeline while tailoring strategies to diverse partner platforms and audiences
What you bring
- 5+ years of experience in B2B marketing, with at least 2 years in a partner marketing, alliances marketing, or product marketing role — ideally including experience marketing alongside enterprise ISV/platform partners and partners operating under consulting, sub-license, or referral models
- Demonstrated ability to manage complex, cross-functional relationships and work across organizational boundaries
- Strong written communication skills and an instinct for clear, accurate product messaging
- Executive presence — proven comfort operating credibly with senior stakeholders (VP+) at partner organizations and internally
- A sharp eye for visual and brand detail — able to evaluate co-branded creative against brand standards, not just write copy
- Experience creating co-branded content and managing partner-facing asset libraries
- Comfort operating with autonomy in a fast-paced environment where priorities shift and structure has to be built, not inherited
- Familiarity with HubSpot or similar CRM/marketing automation platforms
- Experience in HR tech, compensation, or enterprise SaaS is a plus
How you work
- Organized without being rigid, and able to manage competing priorities across multiple relationships
- Defaults to clarity in communication and follows through on commitments
- Understands that partner marketing lives at an intersection and is effective at building alignment across teams that don't always move at the same pace
- Cares about getting the details right, especially when it comes to how the product is represented in the market and how it looks
- Can sit in a room with a partner's VP of Marketing and hold their own
Why you'll love it here
- Competitive Compensation. For this role the salary is targeted at $146-172k per year. Final offer amounts are determined by factors such as experience and expertise. A geo-neutral approach to compensation within the US is taken, meaning that pay is based on job function and level, not location.
- Company Equity. So you can share in the company’s success
- Flexible Vacation Policy. Encourages team members to recharge when they need to, plus paid sick & safe time, compassion leave, and voting leave.
- Medical, Dental, Vision. The company pays 90% of employee premiums, and 50% for dependents.
- Life Insurance & Disability. The company covers the full premium.
- Remote within the US (East Coast preferred)
Role progression
- Within 30 days, immerse yourself in the company's mission and product positioning, meet key stakeholders, and audit the current partner landscape to identify immediate gaps.
- By 60 days, start building a foundation by drafting a repeatable partner onboarding playbook, establishing recurring auditing cadences, and collaborating with the integrated marketing team to define pipeline tracking.
- After 90 days, drive impact, execute the first co-marketing initiative, socialize the finalized onboarding playbook, and establish a regular reporting rhythm against KPIs to share with leadership.
The interview overview
- Recruiter Screen (25 min) — chat with the Talent team and learn more about the company and the role.
- Hiring Manager Interview (30 min) — dive into the role's scope, priorities, and how you approach partner marketing.
- Marketing Leadership Conversation (30 min) — align on strategy and mutual fit with marketing leadership.
- Crossfunctional Team Interviews (3 x 30 min) — individual conversations with members of the Strategic Partnerships and Events Marketing teams