Paid Search/SEO Manager
Paid Search/SEO Manager
About the role
Pair Eyewear is seeking a Paid Search/SEO Manager to own the full search channel from campaign architecture, keyword strategy, and bid management across Search, Shopping, and Performance Max, to ad copy testing, feed optimization, and conversion tracking. This role reports to the Director of Growth.
Responsibilities
Own strategy, execution, and optimization of paid search campaigns across Google Ads and Microsoft Ads (Shopping, Search, Performance Max, YouTube, Demand Gen)
Manage and allocate a multi-million dollar search budget to hit customer acquisition cost targets
Build and maintain a rigorous testing cadence around keywords, bidding strategies, ad copy & landing pages
Own feed management and segmentation opportunities
Stay ahead of platform changes (Demand Gen, SmartAI, PMAX evolution) and bring forward-looking recommendations
Partner with the data & analytics team to build reporting in Looker and ensure search data (paid + organic) integrates cleanly into our internal views
Collaborate with the creative team to align search messaging & asset evaluation across our campaigns
Coordinate with paid social and affiliate to align channel strategy, share keyword intelligence, and avoid cannibalization
Requirements
6+ years of hands-on experience in paid search and SEO, ideally within DTC or e-commerce
Deep fluency in Google Ads, Google Merchant Center, and Microsoft Ads — you can build and QA campaigns yourself with expertise within Google Ads Editor
Experience managing $3M+ in annual search spend with demonstrable efficiency gains
Strong understanding of incrementality, attribution, and how paid and organic search fit into a broader media mix
Comfortable assessing and analyzing data within Looker
Qualifications
Strong fluency in SEO practices including technical SEO, on-page optimization, and content development
Experience building and executing a content strategy targeting high-intent keywords across the eyewear space
Experience managing a link acquisition program to grow domain authority over time
Experience with both brand and performance search strategies
Familiarity with AI tools to accelerate testing velocity and workflow efficiency
Skills
Full-stack search expertise, confident in both paid and organic channels
Analytical mindset, able to translate performance into clear, actionable insights
Strong cross-functional collaboration skills
Ability to develop scalable processes and systems as the channel grows
Ability to balance long-term strategy with day-to-day demands
Benefits
Health, vision and dental insurance
Generous vacation policies
Competitive salaries with equity opportunities
Retirement savings plan options
Free eyewear (plus discounts for family and friends)
Pay
The pay range for this position is expected to be between $90,000 - $110,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives.