Paid Search Media Specialist

Key Responsibilities

• Analyze national paid search campaigns across Google Ads and related platforms to identify performance trends, risks, and optimization opportunities.
• Review search terms, keyword strategy, targeting, bidding, and conversion performance to support stronger campaign results.
• Partner with agency and global COE teams to recommend data-driven campaign improvements.
• Evaluate performance using metrics such as CPA, CPL, CVR, CPC, ROAS, lead quality, and conversion trends.
• Investigate performance issues, identify root causes, and translate findings into clear recommendations.
• Support testing, CRO, attribution, forecasting, and performance reporting.
• Cross-functional Partnership:
• Collaborate with paid, owned, organic, analytics, and agency partners to improve national media effectiveness.
• Support alignment between paid search and broader search/organic initiatives.
• Communicate performance insights and recommendations to internal stakeholders.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (strongly preferred).
• At least two years of hands-on experience with paid search.
• Experience working in a digital media, paid search, or performance marketing agency.
• Demonstrated understanding of paid search performance metrics including CPA, CPL, CVR, CPC, ROAS, and lead quality.
• Experience analyzing campaign performance and translating data into recommendations.
• Experience with testing, optimization, conversion tracking, or lead generation marketing.
• Strong analytical thinking, attention to detail, and ability to explain the specific actions and results behind prior campaign work.

Preferred Qualifications

• Experience supporting national, multi-location, retail, direct-to-consumer, or franchise/corporate marketing environments.
• Familiarity with Performance Max, Demand Gen, Microsoft Ads, Google Tag Manager, Power BI, Adobe Analytics, Looker Studio, attribution measurement, or related platforms.
• Experience with conversion rate optimization, A/B testing, landing-page optimization, and broader paid/organic search collaboration.
• Curiosity about evolving search behavior, including AI-driven changes to search and customer discovery.
• A performance-driven mindset with the ability to investigate problems, challenge assumptions, and continuously look for ways to improve results.