Paid Search Specialist

Responsibilities

• Manage the development and execution of advertising strategies using Google Ads, Google Shopping, YouTube, Display Network, and other Google properties based on client goals
• Manage and optimize campaigns across multiple client accounts, focusing on performance, pacing, and goal alignment
• Conduct keyword research, build campaign structures, and segment audiences to ensure efficient targeting and ROI
• Monitor daily campaign performance, proactively flag issues, and implement optimizations to improve results
• Collaborate with internal creative teams on ad copy and creative assets that align with strategy and platform best practices
• Set up conversion tracking and ensure campaign data is accurate and actionable
• Participate in A/B testing of creative, targeting, and landing pages to identify areas of opportunity
• Stay current on new Google Ads features and platform updates, bringing fresh ideas to campaign planning
• Absorb and provide regular performance reports and insights to share with internal teams and clients

Qualifications

• At least 5 years of hands-on experience managing paid search campaigns across Google Ads platforms (Search, Shopping, Display, etc.)
• Google Ads certification preferred
• Proficient in Google Analytics, Google Tag Manager, and Google Ads Editor
• Strong analytical skills with the ability to draw insights from data and translate them into actionable recommendations
• Solid written and verbal communication skills; able to clearly share ideas and performance findings
• Collaborative mindset with the ability to work effectively across teams and clients
• Detail-oriented, organized, and excited to grow in a fast-moving environment

Pay

Competitive salary

Healthcare

401k

Unlimited PTO