Paid Search Specialist

About the role

The Paid Search Specialist position at Youtech is a full-time, in-house role requiring on-site presence Monday through Friday.

Responsibilities

• Experience with Google and Microsoft Ads platforms, including Google Keyword Tool, Google Analytics, Google Ads, and Search Console, to drive campaign success.
• Craft and implement effective local and long-tail search strategies to enhance ad performance.
• Conduct comprehensive post-campaign analysis to assess performance and ROI.
• Generate and present detailed reports on client search performance to the business development team and senior management.
• Continuously refine and optimize keyword lists, ad copy, and landing pages to improve campaign effectiveness.
• Develop innovative paid search strategies for new and existing clients to achieve their marketing objectives.
• Work with all aspects of Google Ads, including automation, conversion tracking, callouts, e-commerce, and bidding optimization, to maximize campaign impact.

Requirements

• Bachelor’s Degree in Marketing, Business, or a related field.
• Google Ads and Google Analytics certifications preferred.
• 1-2 years of hands-on experience in digital marketing, advertising, or PPC account management, with proficiency in both search and display networks.
• Strong verbal and written communication skills.
• Exceptional organizational abilities with precise attention to detail.
• Proven analytical and problem-solving capabilities.
• Up-to-date knowledge of current industry trends and best practices.
• Proficient in communicating through various channels, including phone, email, webinars, and in-person meetings.
• Ability to quickly adapt to evolving industry changes and new challenges.
• Advanced experience budgeting and optimizing PPC campaigns.

Qualifications

• Exceptional organizational abilities with precise attention to detail.
• Proven analytical and problem-solving capabilities.
• Up-to-date knowledge of current industry trends and best practices.
• Proficient in communicating through various channels, including phone, email, webinars, and in-person meetings.
• Ability to quickly adapt to evolving industry changes and new challenges.
• Advanced experience budgeting and optimizing PPC campaigns.

Skills

• Experience with Google and Microsoft Ads platforms.
• Effective local and long-tail search strategies.
• Comprehensive post-campaign analysis.
• Generating and presenting detailed reports.
• Refining and optimizing keyword lists, ad copy, and landing pages.
• Developing innovative paid search strategies.
• Working with all aspects of Google Ads.

Benefits

• Health and Wellness: Comprehensive medical, dental, vision coverage, and complimentary access to an on-site gym.
• Retirement Savings Plan: 401(K) with company matching contributions.
• Paid Time Off: Paid time off (PTO) and company-observed holidays.
• Professional Development: An additional PTO day each year dedicated to professional development, along with access to a wide range of complementary courses and training programs.
• Community Engagement: One extra PTO day annually to participate in volunteer activities.
• Career Growth Opportunities: Structured career advancement pathways within the company.
• Work Environment: A casual dress code to maintain a comfortable and professional atmosphere conducive to productivity.
• Employee Engagement: Company-sponsored activities, including outings and holiday events.
• Recognition Programs: Peer-nominated monthly awards to recognize outstanding contributions and achievements within the team.
• Learning & Development Initiatives: Bi-monthly, employee-led training sessions designed to enhance skills and encourage cross-functional learning.

Pay

A competitive salary is offered based on experience and qualifications.

Schedule

This is a full-time, in-house role requiring on-site presence Monday through Friday.