Paid Search Media Specialist - Digital Marketing
Key Responsibilities
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Google Ads account setup
- Google Analytics conversion setups
- Copy recommendations and execution
- Strategy implementation
- Work closely with senior management on account direction
- Track, report, and analyze website analytics and social media advertising initiatives and campaigns.
- Manage campaign pacing, staying on budget, and estimating monthly costs
- Support account management and client requests.
- Report on account results to account management and clients
Qualifications
- 4-year degree in Advertising, Marketing, or equivalent experience
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Experience with digital advertising
- Strong organizational skills
- Strong time management skills
- Up-to-date with the latest trends and best practices in social media marketing
- Comfortable reporting on data and doing analysis on metrics.
- Google Ads search certification required
About Dealer Teamwork
Our leading automotive digital marketing company provides first-class solutions to help dealerships create a significant competitive advantage by increasing leads and sales opportunities through our software-as-a-service application. We built the automotive industry's first MPOP®, a patented Merchandising, Personalization, and Optimization Platform that enables dealers and their dedicated account teams to automate much of the manual effort that would otherwise be required to create, publish, and manage highly merchandised offers across dealer websites and digital campaigns. In addition, our MPOP® Analytics reporting platform consolidates KPIs from a dealership website and digital marketing channels into one location, presenting high-level performance metrics on the omnichannel level and allowing for deep dives into metrics for detailed analysis.
Dealer Teamwork is an equal opportunity employer and a welcoming work environment for people of diverse communities.