Paid Search Specialist

Campaign Architecture & Launch

Manage, build, and optimize paid search campaigns across Google Ads and Microsoft Advertising platforms.

Keyword & Copy Strategy

Conduct keyword research, write high-converting ad copy, and structure campaign ad groups for maximum relevance.

Bid & Budget Telemetry Monitoring

Monitor daily campaign budgets, keyword bids, and search query reports to maintain target Cost Per Acquisition (CPA) metrics.

A/B Testing Execution

Execute A/B tests on landing pages, ad extensions, and ad variations to drive continuous conversion rate improvements.

Performance Reporting Dashboards

Compile weekly paid search performance dashboards, analyzing ROI, click-through rates (CTR), and conversion volume.

Requirements

• Educational Background: Bachelor’s degree in Marketing, Advertising, Statistics, Business Analytics, or a related field.
• Experience Level: 0 to 2 years of hands-on paid search management, PPC agency internship, or digital performance marketing experience.
• Search Console Proficiency: Demonstrated proficiency navigating Google Ads Editor, Google Analytics 4, and Microsoft Advertising.
• Quantitative Spreadsheet Skills: Strong quantitative and spreadsheet skills (Microsoft Excel / Google Sheets) to analyze keyword performance data.
• Analytical Reasoning Focus: Detail-oriented mindset with strong analytical reasoning to connect search queries with business outcomes.
• Self-Starter Pacing: Self-starter capable of managing daily pacing and budget allocations independently in a remote environment.

Job Location & Details

• Employment Type: Full-Time, Permanent
• Location: 100% Remote (USA)
• Salary Range: $64,000 – $81,000 USD base structure + Campaign Yield Performance Bonuses and Full Benefits.