Paid Search Specialist

Position Summary

This position plays a hands-on role in the day-to-day development, management, and optimization of SEM campaigns. This role leads the efforts to increase site visibility, click through rates, and conversion rates for Media Works clients.

Position Requirements/Responsibilities

• Develop, manage, and optimize SEM, GDN, and YouTube campaigns based on client goals and needs including strategy rationale, key word research, campaign implementation, budget recommendations and forecasting.
• Perform weekly diagnostic to ensure data is complete and accurate for SEM.
• Cook up flow charts updates and media pacing.
• Manage 3rd party vendor/platform relationships (RFP, Rep Meetings, Negotiation) pertaining to SEM.
• Aid Datorama Manager with scheduled reporting building for SEM portions of campaigns.
• Develop insights and optimizations for reports and campaigns for SEM campaigns and share with Account Manager.
• Manage QA process post launch and throughout campaign including pacing, trouble shooting, and invoicing.
• Lend insight into the optimization of client landing pages and the customer journey.
• Collaborate cross team and provide support for other areas of marketing as needed.
• Create and manage SEM templates used across the agency.
• Remain connected to Google to keep clients aware of SEM developments and trends.
• Occasionally write ad copy for clients as requested.
• Build relationships with the agency's Google representative and pass along updates and information to agency teams.

Skills

• Microsoft Word, Excel, and Power Point
• Google Ads certification
• Google Analytics proficiency
• Datorama experience a plus
• E-commerce experience a plus
• Public speaking and presentation experience

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule

8 hour shift

Experience

• Google Ads: 2 years (Required)
• Keyword research: 2 years (Required)