Paid Search Specialist

About the role

We are seeking a detail-oriented and data-driven Paid Search Specialist to join our dynamic team at Just Ingredients. With 2–3 years of hands-on paid search experience, you will be responsible for managing and growing our paid search programs across Google and Microsoft Ads.

Responsibilities

• Campaign Management: Plan, build, execute, and optimize paid search campaigns across Google Ads and Microsoft Ads, including Search, Shopping, Performance Max, Demand Gen, and YouTube.
• Audience Targeting & Optimization: Maintain and continuously improve keyword strategies, audience targeting, product feed structures, and bidding strategies aligned with business goals.
• Performance Analysis: Monitor campaigns daily and make data-driven optimizations to improve ROAS, CAC, conversion rate, revenue, and new customer acquisition.
• Budget Management: Manage paid search budget pacing to ensure efficient spend allocation across campaigns and channels.
• Reporting: Analyze campaign performance using Northbeam, Google Analytics, Looker Studio, and platform-native tools to surface insights and identify growth opportunities.
• Collaboration: Partner with creative, ecommerce, and analytics teams to support product launches, promotional campaigns, and evergreen growth initiatives.
• Innovation: Stay current on paid search, ecommerce, AI, and digital marketing trends, proactively identifying new opportunities to improve performance and scale growth.

Qualifications

• Experience: 2–3 years of hands-on experience managing paid search campaigns in Google Ads and Microsoft Ads.
• Skills: Strong understanding of Search, Shopping, Performance Max, keyword strategy, bidding, audience targeting, and campaign optimization.
• Analytics: Experience analyzing performance metrics including ROAS, CAC, CPA, conversion rate, revenue, and impression share.
• Tools: Familiarity with analytics tools such as Northbeam, Google Analytics, Shopify, Triple Whale, or Looker Studio is a plus.
• Background: Experience in e-commerce, DTC, CPG, health and wellness, beauty, or consumer products strongly preferred.
• Soft Skills: Strong analytical skills with the ability to turn data into clear insights and actionable recommendations, self-starter with a proactive mindset, strong attention to detail, and the ability to balance strategic thinking with hands-on execution, excellent communication skills and comfort collaborating cross-functionally in a fast-moving environment.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.