Paid Search Specialist

About the role

We are currently looking for a Paid Search Specialist to join our premier in-house digital marketing team. If you are looking for a new challenge with a fun work environment and an entrepreneurial culture, we ask that you please apply—we'd love to have you join our team.

Responsibilities

• Plan and execute digital marketing initiatives across several platforms including Google Ads, Microsoft Ads, SA360 and Campaign Manager
• Drive campaign performance through optimizations and A/B testing strategies
• Provide performance reporting and insights on various digital marketing initiatives using tools such as GA4, LookerStudio, SA360 & more
• Lead active communication between different Good Sam lines of business and the digital marketing team
• Large project focus agility. Activate coordinators to help execute and complete projects
• Support the development of coordinators
• Work with peers to increase skill sets
• Seek information to improve current process’s and or overall efficiency

Requirements

• Minimum 2+ years’ experience as SEM Specialist, SEM Coordinator, digital marketing coordinator, or equivalent external experience.
• Advanced knowledge of the following is a must: Google Ads, Microsoft Ads, SA360, Campaign Manager, GA4
• Base understanding of channel tagging and tracking is a plus
• Ability to pull, analyze and derive insights from channel reports
• Must be self-motivated team player, professional, detail orientated and possess excellent oral and written communication skills.
• Comfortable working under pressure with tight deadlines.
• Strong customer service skills with a commitment to superior quality.
• Outstanding creative presentation skills.
• Capacity to lead and manage more than one project simultaneously.
• Proven ability to lead by example with positive attitude.
• Self-driven, results-oriented with a positive outlook, and a clear focus on high quality and business efficiency.
• A natural forward planner who critically assesses own performance.
• Mature, credible, and comfortable in dealing with company executives.
• Reliable, tolerant, and determined.
• Empathic communicator, able to see things from the other person's point of view.
• Well-presented and businesslike.

Skills

• Able to lead campaign builds in commonly used platforms. (Google Ads, Microsoft Ads, SA360, Campaign Manager, GA4)
• Source and provide materials from multiple sources to