Omnichannel Marketing Director

About the role

We're seeking a strategic Omnichannel Marketing Director to lead engagement planning across our pharmaceutical and healthcare portfolio. This role requires 10+ years of experience in brand, omnichannel, digital, CRM, or engagement strategy, with meaningful pharmaceutical marketing experience—client-side or agency-side.

Responsibilities

• Build omnichannel strategies that connect business goals, audience needs, journey moments, channel roles, and measurable outcomes.
• Translate brand, patient, HCP, acquisition, and adherence strategies into actionable tactical plans.
• Create integrated journeys across digital, CRM, media, field, print, and live or virtual experiences.
• Ensure strategy carries through creative development, content planning, measurement, optimization, and MLR-ready execution.
• Lead Connected Strategy Assess client needs, define scopes, and shape omnichannel program and campaign approaches.
• Develop plans that clarify audiences, objectives, KPIs, channel roles, content needs, and success measures.
• Map patient, caregiver, and HCP journeys to identify key moments, barriers, triggers, and engagement opportunities.
• Partner with creative, strategy, media, analytics, technology, and client teams to create coordinated customer experiences.
• Use research, audience insights, data, and analytics to inform recommendations and optimize programs.
• Lead workshops that align stakeholders, surface insights, and drive practical decisions.
• Deliver polished presentations that clarify the strategy, journey, and rationale behind recommendations.
• Stay current on omnichannel, CRM, media, measurement, and digital engagement practices in pharmaceutical marketing.

Requirements

• 10+ years: Experience in brand, omnichannel, digital, CRM, engagement, or marketing strategy, with meaningful pharmaceutical, biotech, or healthcare experience.
• Pharma fluency: Strong understanding of the U.S. pharmaceutical market, including patient, caregiver, and HCP engagement.
• Omnichannel expertise: Ability to design connected journeys from awareness and acquisition through conversion, adherence, nurture, and ongoing engagement.
• Channel depth: Experience across email, SMS, web, CRM, paid media, SEM, social, direct mail, print, field-triggered communications, and live or virtual events.
• Measurement mindset: Ability to define KPIs, connect recommendations to outcomes, and optimize programs using data and insights.
• Client presence: Excellent presentation and facilitation skills, with confidence leading strategic conversations and stakeholder workshops.
• Collaboration: Clear, organized partner who works well across client services, creative, media, analytics, technology, and production teams.
• Comfort in the gray: Curious, adaptable, and solution-oriented when inputs evolve or the path is unclear.