Omnichannel Strategy Director

About the role

FWD People is a full-service strategically-led marketing agency delivering meaningful and measurable results in the human and animal health sectors. We are a senior group excited to welcome more forward-thinking individuals to help us drive growth, foster positive workflows, and have fun along the way.

What You’ll Do

• Lead the development of omnichannel strategies across both Healthcare and Animal Health brands, ensuring cohesive experiences across digital, field, media, CRM, content, and in-person engagement.
• Translate brand, customer, and market insights into omnichannel plans, channel architectures, and high-impact tactical recommendations.
• Partner with account, brand strategy, creative, digital/media, and medical teams to ensure omnichannel thinking is embedded from planning through execution.
• Leverage client-provided field insights and engagement models to ensure personal and non-personal channels work together in a unified customer journey.
• Develop customer journey maps, segmentation frameworks, message architectures, and activation strategies grounded in behavioral insight.
• Guide teams on how to best utilize Veeva, Salesforce, and web ecosystems within the omnichannel architecture—informing CRM strategy, content modularity, and channel orchestration.
• Evaluate performance data to optimize channel mix, refine engagement plans, and shape test-and-learn approaches.
• Serve as the omnichannel expert during client workshops, pitches, and planning meetings.
• Provide clarity and partnership to creative teams to ensure content aligns to channel best practices and behavioral intent.
• Build and refine FWD’s omnichannel frameworks, templates, POVs, and best practices.
• Support new business efforts with omnichannel POVs, pitch narratives, and concepting.
• Keep the agency ahead of channel, content, and engagement trends relevant to healthcare and animal health.

What You’ll Bring

• 10+ years of experience in omnichannel, integrated marketing, digital strategy, or engagement strategy within b2b, healthcare, biotech, animal health, or adjacent regulated industries.
• A deep understanding of omnichannel—not just digital—including rep-triggered experiences, CRM, email, paid media, content personalization, web UX, and in-person engagements.
• Strong experience with Veeva, Salesforce, or related CRM/CLM ecosystems preferred.
• The ability to translate data, clinical insight, and market nuance into actionable channel strategies.
• Experience developing customer journeys, segmentation approaches, and tactical plans across multiple audiences.
• The ability to partner closely with content and creative teams to ensure content strategy, messaging, and creative expression are fully integrated into omnichannel journeys and experiences.
• Comfort navigating scientific categories and synthesizing complex information.
• Strong partnership skills: able to work fluidly across account, brand strategy, creative, analytics, medical, and digital teams.
• Excellent communication and storytelling skills; able to simplify complexity and build client confidence.
• Experience working directly with clients at Director+ levels, ideally in both planning and ongoing strategic counsel.
• A proactive, collaborative mindset and the ability to bring order, clarity, and calm to complexity.
• Curiosity, adaptability, and eagerness to help shape a growing strategy function.

Interviewing at FWD People

We Believe In Transparency And Respect For Your Time. Our Hiring Process Is Designed To Be Open, Fair, And As Straightforward As Possible, Giving You a Clear Picture Of What To Expect While Also Giving Us a Chance To Get To Know You. Here’s How It Works:

• Initial Conversation: A friendly chat to learn about your background, goals, and what excites you about this opportunity (and in general).
• In-Depth Interview: A deeper discussion about your skills, experiences, and how you envision contributing to our team.
• Scenario Conversation: A collaborative discussion where we’ll walk through a few real-world scenarios together. This is an opportunity to show us how you think through challenges, make decisions, and approach problem-solving.
• Final Interview: An onsite conversation with some additional folks on our team and leadership to explore how your unique talents align with our mission and values.

Benefits & Compensation

At FWD, we believe in supporting our team both personally and professionally. We offer excellent benefits, including 20 PTO days off per year, 5 sick days, +16 paid holidays, matching 401(k), medical, dental & vision, paid parental leave, home office setup, yearly team retreats, and a comprehensive professional development program including coaching and a yearly professional development stipend. As we continue to grow, we enhance our benefits package to meet the needs of our team. The salary range for this role is $145,000-$180,000. This role is ideally based in NYC (Brooklyn) with a flexible hybrid work schedule.