Associate Director, Omnichannel Strategy
About the role
Omnichannel strategy drives activation planning for our clients, providing multichannel marketing expertise to the multidisciplinary teams that serve our clients. Along with client work, this team leads the agency's thought leadership activities and is involved in our business development process.
Responsibilities
- Bring omnichannel experience across HCP audiences, strong fluency in media and channel capabilities, an understanding of content strategy, and a data-first mindset
- Translate actionable insights around important brand challenges, top commercial opportunities, as well as audience beliefs, behaviors, and needs into highly personalized omnichannel experiences
- Serve as a connector—bridging insights, creative, analytics, media, and client goals into cohesive, high-performing engagement ecosystems that bring campaigns to life
- Thrive in both strategic planning and hands-on execution, helping drive the strategic vision of scoped projects from conception through execution, ensuring each initiative is consistent with the holistic omnichannel plan
- Collaborate with Inizio Evoke teams to define measurement plans, contribute analysis to performance reports, and develop optimization recommendations
- Partner with account, brand strategy, and other omnichannel strategists to drive annual strategic and tactic plans that address the right strategic levers and comprise an optimized mix of channels, tactics, content, and messaging
- Elevate the agency as a strategic partner and trusted advisor to clients by demonstrating a full understanding of their businesses and the ability to craft actionable solutions to their challenges
- Bring new innovative thinking to clients that propel their businesses forward
- Supporting business development from assisting in new business pitches
Requirements
- 4+ years of agency experience with a foundation in healthcare/pharmaceutical marketing to healthcare professionals in a digital, engagement, or omnichannel strategy role
- Main discipline expertise: omnichannel marketing, digital marketing, customer relationship management (CRM), relationship marketing (RM), customer segmentation, segmented content strategies, marketing & sales automation, digital media, social media, search (SEO/SEM), strategic application of data and marketing analytics
- Can manage client relationships and navigate multi-stakeholder environments
- Hands-on experience supporting agency new business efforts
- Proficient in creating impactful presentations
Qualifications
We are committed to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.
Skills
Bring omnichannel experience across HCP audiences, strong fluency in media and channel capabilities, an understanding of content strategy, and a data-first mindset.
Benefits
Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.
Pay
Details TBD
Schedule
Details TBD