Associate Director, Omnichannel

About the role

The Associate Director, Omnichannel Activation is accountable for driving all aspects of omnichannel media activation across programmatic and paid social, including the incorporation of cross-channel strategy into connected, story-driven, full-funnel media experiences. This role involves working in close collaboration with media strategy, client services, analytics, operations, and activation leads to lead and drive campaign strategy and execution across the full campaign life cycle.

Responsibilities

• Internal Holistic ownership of client accounts, including activation strategy, planning inputs, budgeting, execution oversight, optimization, and reporting across programmatic and paid social channels
• Provide strategic and executional support to team members across a variety of clients with differing levels of complexity, maturity, and business objectives
• Integrate programmatic and paid social strategy into overall agency planning and oversee execution across media platforms, specialists, and managers
• Partner closely with media strategy and account teams to translate client objectives into actionable omnichannel media recommendations
• Proactively communicate with client and internal teams, prepare call agendas, and follow up with clear recaps and next steps
• Oversee in-platform maintenance, optimizations, QA, and campaign governance across programmatic and paid social platforms
• Oversee regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, while identifying recommendations for optimizations and strategic test opportunities
• Produce, review, and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness across programmatic and paid social campaigns
• Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
• Ensure tactics, vendors, platforms, and data solutions utilized are privacy compliant and aligned with internal processes, client requirements, contractual agreements, and applicable regulations
• Maintain omnichannel activation teams are accurately tracking all financial processes in a timely manner
• Determine tracking, targeting, buying, optimization, and measurement guidelines for specific accounts
• Work closely with activation, operations, and media leadership to drive improved processes, consistency, and best practices across clients
• Own and foster growth in relationships with agency partners, publishers, platforms, and technology vendors, where applicable
• Identify and deliver new and innovative media solutions to address client business issues and challenges, including POVs and recommendations delivered in partnership with Client Services
• Translate marketing goals, audience insights, brand positioning, and business objectives into viable media communication strategies across programmatic and paid social channels
• Drive high-value customers to interact with our clients' products and services through thoughtful audience, channel, platform, and creative activation strategies
• Discover and deliver new and innovative solutions for executing omnichannel campaigns based on specific client business issues and challenges
• Support the development and delivery of agency RFP responses and pitches, as applicable
• Contribute to the creation of customer case studies, success stories, and award submissions

Qualifications

• 7+ years of experience in a digital marketing environment, agency and/or client-side experience preferred
• 7+ years of experience across digital media activation, with strong expertise in programmatic and/or paid social platforms
• Demonstrated experience leading omnichannel activation across programmatic and paid social channels
• 5+ years managing a team of direct reports
• Pioneered ability to lead senior client conversations, develop strategic recommendations, and oversee high-quality execution

Benefits

The anticipated annual base salary range for this role is $125,000 – $140,000, based on a good-faith estimate at the time of posting. Actual compensation within this range will depend on factors including experience, skills, and geographic location. In addition to base salary, this role is eligible for Trilliad's benefits package, which includes health insurance, retirement savings plan, paid time off, and other benefits.