Associate Director, Omnichannel Enablement

Primary Responsibilities Include

• Lead the design, implementation, and continuous evolution of Dyne’s omnichannel enablement framework, including ways of working, governance, and operational models aligned to brand and portfolio needs.
• Design and operationalize end-to-end customer journeys across personal, digital, and non-personal channels, including channel roles, sequencing, and orchestration, leveraging analytics and AI to inform targeting, timing and personalization.
• Partner with Brand Marketing to bring modular content strategies to life, enabling efficient content reuse, personalization, and activation across channels, including thoughtful application of AI and AI-enabled tools to accelerate content development, adaption and deployment.
• Translate omnichannel strategy into practical tools, playbooks, templates, and standards that allow brand and field teams to plan, activate, and optimize omnichannel engagement.
• Work hands-on with brand teams during brand planning, campaign development, and launch preparation to embed omnichannel thinking from the outset.
• Serve as a strategic connector between enabling functions (e.g., Commercial Insights & Analytics, Operations, IT/Digital) to ensure integrated execution and consistent customer experiences.
• Define and operationalize standards for personalization, audience targeting, content deployment, and cross-channel measurement.
• Lead enablement efforts for omnichannel capabilities, including training, onboarding, and change management for brand teams and field-facing roles.
• Create learning agendas, measurement frameworks, and feedback loops in partnership with Commercial Insights & Analytics to drive optimization and continuous improvement.
• Ensure omnichannel execution aligns with compliance, legal, and regulatory requirements, partnering closely with appropriate stakeholders.
• Identify, pilot, and scale new omnichannel tools, capabilities, and processes that advance Dyne’s omnichannel maturity over time, including evaluation of emerging technologies such as AI-enabled platforms.
• Act as a hands-on thought partner and subject matter expert, helping shape Dyne’s long-term commercial operating model and omnichannel roadmap.

Education and Skills Requirements

• Bachelor’s degree required; advanced degree (MBA or equivalent) preferred.
• 8+ years of experience in commercial, omnichannel, digital, or marketing enablement roles within biotech, pharmaceutical, or life sciences organizations.
• Demonstrated experience designing and activating omnichannel journeys, content strategies, or engagement models in a launch or growth-stage environment.
• Strong understanding of life sciences commercial ecosystems, including brand strategy, field engagement models, digital channels, and data-driven decision making.
• Experience working hands-on with brand teams to translate strategy into execution across multiple channels.
• Experience leveraging data, analytics and emerging technologies (including AI-enabled tools) to enhance customer experience, content and omnichannel execution.
• Proven ability to work cross-functionally and influence without authority in a matrixed organization.
• Strong communication, facilitation, and change leadership skills.
• Ability to balance strategic thinking with hands-on design and implementation in a fast-paced, evolving environment.