Associate Director, Omnichannel Capabilities & Enablement

The Associate Director, Omnichannel Capabilities & Enablement is responsible for developing customer engagement strategies that enable successful brand launches while advancing omnichannel capabilities across the organization. This role partners closely with Brand, Marketing, Sales, Medical, Market Access, Commercial Operations, Analytics, and Digital teams to design integrated customer engagement approaches that drive launch readiness, customer adoption, and long-term brand growth. This role serves as a strategic thought partner to launch teams, translating brand objectives into omnichannel engagement strategies, customer journeys, channel plans, and measurement frameworks. Beyond supporting individual launches, the role establishes and institutionalizes omnichannel best practices, standards, and ways of working that elevate customer engagement excellence across the enterprise.

Responsibilities

• Partner with cross-functional brand teams to develop customer engagement strategies that support successful product launches.
• Help translate brand objectives, customer insights, and market dynamics into integrated omnichannel engagement plans, and lead roadmap planning and pull-through of omnichannel engagement capabilities.
• Work with brand teams and agency partners to design engagement approaches across customer segments, channels, and stages of the customer journey.
• Ensure omnichannel strategies align with launch objectives, customer needs, and commercial priorities.
• Identify opportunities to leverage innovation, personalization, and data-driven engagement to accelerate adoption.
• Partner with brand teams to design customer journey and engagement frameworks that create seamless experiences across personal and non-personal channels.
• Work with brand teams and agency partners to align Business Operations standards and capability roadmaps, and consult on ways to optimize interactions across field, digital, media, CRM, events, and emerging engagement channels.
• Incorporate customer insights, behavioral data, and analytics into engagement planning.
• Champion customer-centric approaches that improve experience and engagement effectiveness.
• Establish repeatable launch planning methodologies, engagement frameworks, and omnichannel playbooks.
• Create standards and best practices that can be scaled across future launches and brands.
• Partner with stakeholders to identify lessons learned and continuously improve launch approaches.
• Support organizational readiness by embedding best practices, governance, and capability development.
• Serve as a center of excellence for omnichannel engagement strategy and launch planning.
• Monitor industry trends, emerging technologies, and evolving customer expectations to inform future engagement models.
• Lead initiatives to advance organizational omnichannel maturity and effectiveness.
• Drive adoption of innovative engagement approaches and measurement practices.
• Define success metrics and performance indicators for launch engagement strategies.
• Partner with analytics teams to assess engagement effectiveness and customer response.
• Apply insights and learnings to optimize launch performance and future engagement strategies.
• Develop frameworks for continuous improvement and organizational learning.
• Collaborate closely with Brand Marketing, Sales, Medical Affairs, Market Access, Analytics, Commercial Operations, Digital, and Technology teams.
• Facilitate alignment among stakeholders and ensure engagement strategies are integrated across functions.
• Influence decision-making through strategic recommendations, customer insights, and performance data.
• Present strategies, recommendations, and