Associate Director Omnichannel Marketing

About the role

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

Responsibilities

• Omnichannel Demand Creation Strategy & Business Ownership
  • Own and lead end-to-end demand creation strategy across Walmart and Sam’s Club
  • Develop full-funnel (awareness → conversion → loyalty) programs tailored to high-frequency, replenishment categories across paid (national & retail media levers), organic (e.g. digital shelf and merch) and other omnichannel marketing levers
  • Align strategies to: Joint Business Plans (JBPs), Category growth goals, Retailer priorities and key moments (seasonal, promotional, innovation)
  • Drive business outcomes including revenue, share growth, and profitability
  • Establish clear roles of media, content, digital shelf, and in-store activation within the shopper journey and digital growth formula
  • Drive efficient ways of working in multi-functional “PODs” team model to strengthen one integrated plan for Walmart Walmart Connect (WMC) & Sam’s Club MAP
• Walmart Connect (WMC) & Sam’s Club MAP Relationship Leadership
  • Serve as the primary point of contact and relationship owner for dedicated Ads leadership
  • Lead joint business planning with WMC, including: Annual and quarterly media strategies, Test-and-learn roadmaps, Optimizations and Reporting
  • Influence and secure: Beta opportunities and new ad products, Enhanced data access and measurement capabilities, Preferred positioning and visibility opportunities, Conducive to improved performance
  • Conduct regular performance reviews with WMC and MAP to drive accountability and optimization – Quarterly Business Review (QBR) for executives and dedicated team
• Customer Experience Leadership
  • Champion superior customer experience, ensuring:
  • Seamless and intuitive path-to-purchase
  • Clear product differentiation and benefit communication
  • Consistency across retail media, PDPs, search, and in-store touchpoints
  • Identify improvements in: Shopper engagement and conversion, Navigation and discoverability, Overall digital shopping experience
  • Influence decisions that improve customer satisfaction, trust, and loyalty in sensitive and functional categories
• Retail Media & Performance Marketing Strategy
  • Co-own total retail media strategy and investment, including WMC and Sam’s MAP in partnership with Head of Demand Creation and Customer Development Leadership
  • Execute and optimize: Channel roles (search, display, onsite, offsite), Budget allocation and phasing, Audience segmentation strategies
  • Oversee execution of: Sponsored search (high-intent capture), Display and conversion-driving placements, Retargeting and full-funnel programs
  • Monitor KPIs to drive growth
  • Drive continuous improvement through structured test-and-learn programs
• Data, Analytics & Measurement Strategy
  • Translate data into clear executive narratives and recommendations that influence enterprise investment decisions and cross functional best practices
  • Foster a high-performance, enterprise-first culture grounded in data, accountability, and continuous learning
  • Leverage our measurement tools to drive performance improvements
  • Translate data into clear, actionable insights that inform strategy and investment
  • Ensure consistent reporting cadence and executive-level storytelling
• Creative Strategy & Performance Optimization
  • Set direction for clear, compelling, and conversion-focused creative to agency and stakeholder
  • Own strategy, scope, and performance management for retail media and commerce marketing agency teams on Walmart & Sam’s Club
  • Set clear expectations and alignment with your team to deliver on brand, retailer and commerce priorities to close the sale
  • Ensure timely and accurate delivery of assets for Walmart & Sam’s Club programs
• Leadership & Cross-Functional Influence
  • Lead, develop and inspire a team, while shaping future resource models, building a talent bench and extending impact beyond direct reports
  • Manage external partners, including agencies and platform partners
  • Drive alignment and influence across internal and external stakeholders

Requirements

• Strong results orientation and accountability
• Receptiveness to feedback and coaching; willingness to continuously improve
• Innovative problem-solving mindset
• Strong relationship-building and networking skills
• High attention to detail and execution excellence
• Personal ownership of outcomes
• Cross-functional collaboration and a team-oriented approach

Qualifications

• Bachelor’s degree
• 7+ years in digital media, CPG marketing, performance and retail media, or eCommerce
• Proven success managing: Walmart Connect (WMC) relationships, Retail merchant partnerships, Omnichannel demand creation strategies, Integrated and full funnel media plans, Agency relationships
• Expertise and knowledge: Retail media ecosystems, Retail media tools (e.g. Pacvue), Performance marketing and analytics, Digital media – display, social, CTV, programmatic