Director, Omnichannel Marketing Capabilities

About the role

The role involves leading a centralized team who builds, evolves, and operationalizes omnichannel marketing capabilities for all Neurocrine products, focusing on healthcare providers and consumer/patient audiences.

Responsibilities

• Build the strategic design, execution and analysis of the Omnichannel Marketing capability.
• Educate on the optimal approaches and considerations.
• Challenge the current thinking to drive digital transformation for the organization.
• Lead the enterprise omnichannel capabilities' function, responsible for building, scaling, and operationalizing cross-channel marketing capabilities that enable personalized, data-driven customer engagement across brands and audiences.
• Build, mentor, and lead a high-performing omnichannel capabilities team, fostering innovation, operational excellence, strategic thinking, and continuous development.
• Oversee omnichannel operations, including prioritization, resource planning, vendor management, and delivery of cross-channel marketing campaigns.
• Contribute to/ influence tactical planning by providing direction on operational know-how across digital channels (Media, CRM, Websites, IVA, email, etc.).
• Lead evaluation, implementation, and integration of marketing technology platforms, including customer data platform, content management systems, marketing automation, consent management, and marketing analytics.
• Work closely with cross-functional partners in the commercial organization to leverage AI/ML analytics to deliver omnichannel programs and seamless digital operations for the commercial organization.
• Helps establish processes and clear governance and operating model for analytics enabled omnichannel engagement across the organization. Drive adoption and maturity of omnichannel capabilities through change management, stakeholder alignment, training, measurement frameworks, and operational integration into commercial ways of working.
• Oversees the management of agency/vendor partners and manages the budget in support of Omnichannel projects.
• End-to-end project management and execution; tight coordination with IT, Operations, Marketing, Sales, and external agency partners and vendors to ensure seamless integrations.
• Ensure compliance with all privacy, consent, data governance, quality and security policies.
• Drive forward the importance of omnichannel as a key commercial capability, evolve the role, determine the best uses of people, process, and technology to increase customer engagement.
• Perform other job-related duties as assigned.

Requirements

• BS/BA degree in marketing, business, health policy, scientific or related field AND 12+ years of relevant experience in pharmaceutical/biotech marketing and sales OR
• Master's degree in marketing, business, health policy, scientific or related field AND 10+ years of similar experience as noted above.
• Experience leading a team and successfully managing direct reports.
• Demonstrated capabilities in the areas of strategic thinking, initiative, problem solving and creativity with experience effectively applying those skills to data-driven marketing, audience segmentation, performance analytics, next best action/personalization, and AI-enabled marketing capabilities.
• Expertise in scalable content operations, modular content, workflow optimization, governance, and production frameworks.
• Experience with marketing technology ecosystems including CRM (Veeva Vault CRM), CMS (Contentful), marketing automation (Salesforce Marketing Cloud), analytics (Google Analytics, PowerBI), consent management (OneTrust), and/or other emerging technologies.
• Strong understanding of legal and regulatory frameworks for promotion, pharma industry guidelines and compliance issues.
• Strong project management experience, including superior analytical and planning skills.
• Recognized as an internal thought leader with extensive technical and business expertise within a strategic organization.
• Applies in-depth knowledge of own function, business / commercial / scientific expertise to solve critical issues successfully and innovatively.
• Evaluates key business / scientific challenges and completes complex, ambiguous initiatives having cross-functional impact.
• Superior interpersonal skills, ability to understand perspectives, and effectively bridge significant differences across functional organizations, across cultural differences, and among executives.
• Highly communicative and maintains transparency both internally and externally.
• Able to manage multiple projects, set priorities, and meet deliverables.
• Effective, confident, and inspiring leadership skills.
• Excellent verbal and written communication; presentation skills are required along with strong project and process management capabilities.

Pay

The annual base salary we reasonably expect to pay is $187,000.00-$255,000.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 35% of the earned base salary and eligibility to participate in our equity based long term incentive program.

Benefits

• Retirement savings plan (with company match)
• Paid vacation, holiday and personal days
• Paid caregiver/parental and medical leave
• Health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.