Executive Director, OmniChannel Marketing

About the Role

TGaS® Advisors is a management advisory firm focused on providing comprehensive benchmarking and advisory solutions to commercial operations leaders across the bio-pharmaceutical industry. The Executive Director, Management Advisor, Omnichannel Marketing will report into the Senior Vice President/Vice President of Marketing Enablement and support the Omnichannel Marketing solution while serving in a client-facing and project management capacity.

This role is critical for executing and delivering contracted services, expanding the value delivered to clients, engaging TGaS’ Operations team in high-quality information and analyses, and broadening awareness of the company’s offerings. The Executive Director will perform four key responsibilities: Client Benchmark engagements, Advisory Services, Business Development, and Innovation.

Responsibilities

• Lead Client Benchmark Engagements and Related Projects:
  • Lead Omnichannel Marketing benchmarks and client projects from initiation to final delivery, including conducting in-depth interviews with functional leaders, executives, and stakeholders.
  • Capture and coordinate client-provided quantitative and qualitative information (e.g., headcount, budgets, skills, operating practices) for analysis.
  • Author benchmark engagement reports summarizing client resources and capabilities relative to peers, including recommendations for operational improvements.
  • Represent the Omnichannel Marketing solution collaboratively across TGaS teams during multi-solution engagements.
  • Lead or participate in value-added client engagements (e.g., strategy workshops) to drive benchmark results into operational practices.
  • Provide consultative guidance on Omnichannel Marketing areas: strategy, customer engagement, channel optimization, content operations, marketing technology, data/analytics, AI-enabled engagement, performance measurement, operating models, governance, and organizational design.
• Lead Advisory Services Engagements With Clients:
  • Respond to client inquiries with expert guidance to inform decision-making and provide urgent, on-call support.
  • Develop and execute an annual plan for value-added content (e.g., TGaS Advisors’ Virtual How (VHow) network and surveys).
  • Lead semi-annual Omnichannel Marketing Client Summits, including content creation.
  • Identify and implement enhancements to advisory services processes, including publishing routine "best practice deep dives."
• Business Development / Opportunity Identification:
  • Identify unmet client needs addressable through TGaS Advisors’ Omnichannel Marketing or other solutions.
• Contribute to Innovation:
  • Actively contribute to solution development and evolution of services to generate additional revenue.
  • Document unmet client needs and innovative ideas from benchmarks and advisory services.
  • Design and implement enhancements to existing solutions to increase value for clients.
  • Collaborate with Marketing to develop collateral for new offerings.

Requirements

• Seasoned professional with experience directing Omnichannel Marketing departments/functions in large/mid-tier pharmaceutical or emerging life sciences organizations (or equivalent consulting experience).
• Credibility and experience to advise on Marketing and Omnichannel Marketing roles, processes, systems, and best practices.
• Ability to develop and maintain relationships for continuous client engagement.
• Track record of:
  • Broad knowledge of pharmaceutical marketing with extensive Omnichannel Marketing background.
  • Comfort working at the highest levels of client organizations, interacting with top executives.
  • Consulting, problem-solving, and organizing complex information into actionable recommendations.
  • Managing effective relationships with internal stakeholders and clients.
  • Handling multiple projects and timelines simultaneously with excellent communication skills (presentations, verbal, and writing).
  • Proficiency in Microsoft Office suite.
  • High integrity and credibility as perceived by colleagues and clients.
  • Change management and process analysis skills.

Qualifications

• Bachelor’s degree required; advanced degree strongly preferred.

Pay

The base salary range for this role is $172,000 - $258,000 per year, determined by factors such as skills, experience, job-related education/training, location, and internal equity. Eligibility for an annual discretionary performance bonus is also included.

About the Company

TGaS® Advisors is part of Trinity, a firm that powers the future of life sciences commercialization through the fusion of human and artificial intelligence. Trinity accelerates clarity and confidence in commercialization—from pre-launch to loss of exclusivity—with deep therapeutic expertise, trusted human ingenuity, and a purpose-built technology platform. For over 30 years, leading pharmaceutical, biotech, and medtech companies have relied on Trinity for product launches, market advantage, and measurable patient impact. Trinity employs 1,300 professionals across 14 offices and five continents.