Executive Director, OmniChannel Marketing

About TGaS® Advisors

TGaS® Advisors is a management advisory firm focused on providing comprehensive benchmarking and advisory solutions to commercial operations leaders across the bio-pharmaceutical industry. TGaS serves clients across the spectrum of large (top 35), mid-sized, and emerging life sciences (pre-commercial) organizations. TGaS® Advisors contributions help to inform our clients' commercial structures, operating practices, resource planning and capabilities development.

About the Role

The Executive Director, Management Advisor, Omnichannel Marketing position will report into the Senior Vice President/Vice President of Marketing Enablement and will support the Omnichannel Marketing solution while serving in a client-facing and project management capacity. During the course of client engagements, the Executive Director, Omnichannel Marketing will lead project-level work to evaluate clients' current and future-state needs as it relates to resources (headcount and financial) and skills/capabilities related to operating practices within a dynamically changing healthcare landscape and directly in support of the marketing function.

The Executive Director, Omnichannel Marketing role is a critical, client-facing position responsible for executing and delivering contracted services; expanding the breadth and depth of value delivered to clients; engaging TGaS' Operations team in delivery of the highest quality information and analyses; and broadening awareness of the company's offerings across the bio-pharmaceutical industry.

Key Responsibilities

The Executive Director, Omnichannel Marketing will perform four key responsibilities:

• Client Benchmark engagements and related projects
• Act as an Advisory Services lead
• Business Development / Opportunity Identification
• Contribute to Innovation

Lead Client Benchmark Engagements and Related Projects

• Lead Omnichannel Marketing benchmarks and all projects with clients, from project initiation to final delivery. This includes conducting in-depth interviews with functional leaders, executives and stakeholders to ascertain available resources and existing capabilities
• Capture / coordinate receipt of client-provided quantitative and qualitative information for input into TGaS' database for analysis. Data commonly includes headcount, budgets, skills, operating practices, processes, supportive infrastructure, etc.
• Author benchmark engagement reports summarizing client's resources and capabilities relative to peer set companies and TGaS' continuums of best practices, including recommendations to improve operational effectiveness/efficiencies to coincide with the client organizations' current or evolving/future needs
• Represent the Omnichannel Marketing solution while working collaboratively and cross-functionally with other TGaS teams in the course of client engagements spanning multiple TGaS solutions
• Participate in or (where appropriate) lead value-added client engagements (e.g., strategy and business planning sessions or workshops) which help to drive the value of TGaS benchmark results into clients' operating practices, processes, or business results
• Demonstrate expertise and provide consultative guidance on key Omnichannel Marketing areas:
  • Omnichannel strategy, customer engagement orchestration, and channel optimization
  • Content strategy, modular content operations, and personalized engagement
  • Marketing technology, data, analytics, AI-enabled engagement, and performance measurement
  • Operating models, governance, organizational design, and capability development

Lead Advisory Services Engagements With Clients

• Respond (accurately and in a timely manner) to client inquiries by providing expert and valued guidance that informs client decision-making. Provide 'urgent, on-call support'
• Envision and proactively execute an annual plan for producing value-added content for client consumption - achieved through TGaS Advisors' Virtual How (VHow) network and (survey) process
• Lead the Omnichannel Marketing solution semi-annual Client Summits. Envision and create content to be showcased at the Client Summits
• Identify and implement enhancements to the advisory services process. Conduct routine 'best practice deep dives' to be published and distributed to the network of TGaS advisory services clients

Business Development / Opportunity Identification

• Through ongoing client interactions, identify unmet client needs that are addressable through TGaS Advisors Omnichannel Marketing (or other solution) offerings

Contribute to Innovation

• Actively contributes to solution development and evolution of services and offerings that will generate additional revenue
• Documents unmet client needs and innovative ideas from benchmarks, advisory services and client engagements
• Design and implement enhancements to existing solutions consistent with TGaS' core business model. Evolve deliverable formats to increase the value TGaS brings to the network and to individual clients
• Collaborates with Marketing to develop marketing collateral for new offerings

Qualifications

The ideal candidate will be a seasoned professional with experience directing Omnichannel Marketing departments and/or functions in a large or mid-tier pharmaceutical company or emerging life sciences organization. Candidates originating from industries beyond bio-pharmaceuticals and pharmaceuticals consulting will also be considered. The candidate must possess the credibility and experience to both deeply understand Marketing and Omnichannel Marketing roles/responsibilities, processes, systems, and advise on related best practices. The position will require a driven person to develop and maintain relationships for continuous client engagement. Prior experience as a consultant or in roles of a consultative capacity would be desirable.

Candidate Profile

The ideal candidate will have a track record that exemplifies:

• Broad knowledge of pharmaceutical marketing with extensive background in Omnichannel Marketing
• Comfort working at the highest levels of client organizations, interacting closely with top executives and business unit leaders
• An ability to consult, problem-solve, work autonomously, and to organize complex information into clear actionable recommendations that improve (client) business results
• Development and management of effective relationships with internal stakeholders and/or clients
• Ability to manage multiple projects and timelines simultaneously, coupled with excellent communication skills, including group presentations, verbal and writing abilities
• Proficiency in the Microsoft Office suite of products
• High integrity and credibility as perceived by all those with whom he/she will work
• Change management / process analysis skills

Education

• A Bachelor's degree is required
• An advanced degree is strongly preferred

Pay

• Base salary range: $172,000 - $258,000 per year
• Annual discretionary performance bonus

About Trinity

Trinity powers the future of life sciences commercialization through the fusion of human and artificial intelligence. By blending deep therapeutic expertise and trusted human ingenuity with a purpose-built technology platform, Trinity accelerates clarity and confidence at every step of the commercialization journey-from pre-launch to scale to loss of exclusivity. For more than 30 years, the world's leading pharmaceutical, biotech, and medtech companies have relied on Trinity's foresight, execution, and partnership to deliver confident product launches, decisive market advantage, and measurable patient impact. During that time, Trinity expanded from its first office in Waltham, MA to 1,300 professionals across 14 offices and five continents, setting new industry standards in quality, responsiveness, and client partnership. For more information, visit Trinity at www.trinitylifesciences.com.