Executive Director, OmniChannel Marketing

Client Benchmark Engagements and Related Projects

• Lead Omnichannel Marketing benchmarks and all projects with clients, from project initiation to final delivery.
• Conduct in-depth interviews with functional leaders, executives and stakeholders to ascertain available resources and existing capabilities.
• Capture / coordinate receipt of client-provided quantitative and qualitative information for input into TGaS’ database for analysis.
• Data commonly includes headcount, budgets, skills, operating practices, processes, supportive infrastructure, etc.
• Author benchmark engagement reports summarizing client’s resources and capabilities relative to peer set companies and TGaS’ continuums of best practices, including recommendations to improve operational effectiveness/efficiencies to coincide with the client organizations’ current or evolving/future needs.
• Represent the Omnichannel Marketing solution while working collaboratively and cross-functionally with other TGaS teams in the course of client engagements spanning multiple TGaS solutions.
• Participate in or (where appropriate) lead value-added client engagements (e.g., strategy and business planning sessions or workshops) which help to drive the value of TGaS benchmark results into clients’ operating practices, processes, or business results.
• Demonstrate expertise and provide consultative guidance on key Omnichannel Marketing areas: Omnichannel strategy, customer engagement orchestration, and channel optimization.
• Content strategy, modular content operations, and personalized engagement.
• Marketing technology, data, analytics, AI-enabled engagement, and performance measurement.
• Operating models, governance, organizational design, and capability development.

Advisory Services Engagements With Clients

• Respond (accurately and in a timely manner) to client inquiries by providing expert and valued guidance that informs client decision-making.
• Provide ‘urgent, on-call support’.
• Envision and proactively execute an annual plan for producing value-added content for client consumption - achieved through TGaS Advisors’ Virtual How (VHow) network and (survey) process.
• Lead the Omnichannel Marketing solution semi-annual Client Summits.
• Envision and create content to be showcased at the Client Summits.
• Identify and implement enhancements to the advisory services process.
• Conduct routine ‘best practice deep dives’ to be published and distributed to the network of TGaS advisory services clients.

Business Development / Opportunity Identification

• Through ongoing client interactions, identify unmet client needs that are addressable through TGaS Advisors Omnichannel Marketing (or other solution) offerings.

Contribute to Innovation

• Actively contributes to solution development and evolution of services and offerings that will generate additional revenue.
• Documents unmet client needs and innovative ideas from benchmarks, advisory services and client engagements.
• Design and implement enhancements to existing solutions consistent with TGaS’ core business model.
• Evolve deliverable formats to increase the value TGaS brings to the network and to individual clients.
• Collaborates with Marketing to develop marketing collateral for new offerings.

Candidate Profile & Qualifications

• The ideal candidate will be a seasoned professional with experience directing Omnichannel Marketing departments and/or functions in a large or mid-tier pharmaceutical company or emerging life sciences organization.
• Candidates originating from industries beyond bio-pharmaceuticals and pharmaceuticals consulting will also be considered.
• The candidate must possess the credibility and experience to both deeply understand Marketing and Omnichannel Marketing roles/responsibilities, processes, systems, and advise on related best practices.
• The position will require a driven person to develop and maintain relationships for continuous client engagement.
• Prior experience as a consultant or in roles of a consultative capacity would be desirable.
• In addition, the candidate will have a track record that exemplifies: Broad knowledge of pharmaceutical marketing with extensive background in Omnichannel Marketing.
• Comfort working at the highest levels of client organizations, interacting closely with top executives and business unit leaders.
• An ability to consult, problem-solve, work autonomously, and to organize complex information into clear actionable recommendations that improve (client) business results.
• Development and management of effective relationships with internal stakeholders and/or clients.
• Able to manage multiple projects and timelines simultaneously, coupled with excellent communication skills, including group presentations, verbal and writing abilities.
• Proficiency in the Microsoft Office suite of products.
• High integrity and credibility as perceived by all those with whom he/she will work.
• Change management / process analysis skills.

Education

• A Bachelor’s degree is required.
• An advanced degree is strongly preferred.

About TGaS® Advisors

TGaS® Advisors is a management advisory firm focused on providing comprehensive benchmarking and advisory solutions to commercial operations leaders across the bio-pharmaceutical industry. TGaS serves clients across the spectrum of large (top 35), mid-sized, and emerging life sciences (pre-commercial) organizations. TGaS® Advisors contributions help to inform our clients’ commercial structures, operating practices, resource planning and capabilities development.

About Trinity

Trainity powers the future of life sciences commercialization through the fusion of human and artificial intelligence. By blending deep therapeutic expertise and trusted human ingenuity with a purpose-built technology platform, Trinity accelerates clarity and confidence at every step of the commercialization journey—from pre-launch to scale to loss of exclusivity. For more than 30 years, the world’s leading pharmaceutical, biotech, and medtech companies have relied on Trinity’s foresight, execution, and partnership to deliver confident product launches, decisive market advantage, and measurable patient impact. During that time, Trinity expanded from its first office in Waltham, MA to 1,300 professionals across 14 offices and five continents, setting new industry standards in quality, responsiveness, and client partnership.

Trinity’s Salary Bands

The base salary range for this role is $172,000 - $258,000 per year. Compensation is determined based on factors such as the candidate’s skills, experience, job-related education and training, location, and internal equity.

Trinity’s Commitment to Inclusion & Engagement (I&E)

Trinity Life Sciences is an equal opportunities employer and welcome applications from all qualified individuals. At Trinity, inclusion and engagement are at the heart of how we work and grow together. We’ve evolved from a traditional “DEI” framework to Inclusion & Engagement (I&E)—a model that moves beyond representation to focus on connection, collaboration, and shared purpose. Every role at Trinity plays a part in fostering an environment where all employees feel valued, respected, and empowered to contribute fully. By embedding I&E principles into our culture, we ensure that belonging and engagement are not standalone initiatives—they are part of how we build teams, make decisions, and deliver excellence every day.