Director, OmniChannel Marketing

About the role

TGaS® Advisors, a division of Trinity Partners, is a leading management advisory firm focused on providing comprehensive benchmarking and advisory solutions to commercial operations leaders across the bio‑pharmaceutical industry. TGaS serves clients across the spectrum of large (top 35), mid‑sized, and emerging life sciences (pre‑commercial) organizations, informing their commercial structures, operating practices, resource planning, and capabilities development.

The Director, Management Advisor, Omnichannel Marketing reports to the Vice President and supports the Omnichannel solution in a client‑facing and project management capacity. The role leads project‑level work to evaluate clients’ current and future‑state needs regarding resources (headcount and financial) and skills/capabilities related to operating practices within a dynamically changing healthcare landscape. This is a critical, client‑facing position responsible for executing and delivering contracted services, expanding the breadth and depth of value delivered to clients, engaging TGaS’ Operations team in delivery of the highest quality information and analyses, and broadening awareness of the company’s offerings across the bio‑pharmaceutical industry.

Responsibilities

• Serve as a subject matter expert and thought leader
  • Serve as a trusted advisor on omnichannel activation, customer engagement, content operations, AI‑enabled marketing, and commercial transformation.
  • Proactively research trends, capabilities, and client needs regarding marketing engagement models and omnichannel activation capabilities.
• Lead benchmark and project engagements with clients
  • Lead client engagements and projects from initiation through final delivery.
  • Conduct executive interviews and assess organizational structures, operating models, resource allocation, budgets, processes, and capabilities.
  • Capture/coordinate receipt of client‑provided quantitative and qualitative information for input into TGaS’ database for analysis (headcount, budgets, skills, operating practices, processes, supportive infrastructure, etc.).
  • Author benchmark engagement reports summarizing client’s resources and capabilities relative to peer‑set companies and TGaS’ continuums of best practices, including recommendations to improve operational effectiveness/efficiencies aligned with the client’s current or evolving needs.
  • Represent the solution while working collaboratively and cross‑functionally with other TGaS teams in client engagements spanning multiple TGaS solutions.
  • Participate in or lead value‑added client engagements (e.g., strategy and business planning sessions or workshops) that drive the value of TGaS benchmark results into clients’ operating practices, processes, or business results.
• Lead advisory services engagements with clients
  • Respond accurately and timely to client inquiries by providing expert guidance that informs client decision‑making.
  • Provide “urgent, on‑call support.”
  • Support the development and execution of an annual plan for producing value‑added content for client consumption through TGaS Advisors’ Virtual How (VHow) network and survey process.
  • Identify and implement enhancements to the advisory services process; conduct routine “best practice deep dives” for publication and distribution to the network of TGaS advisory services clients.
  • Build trusted relationships with member organizations and proactively identify emerging needs.
• Identify business development opportunities
  • Through ongoing client interactions, identify unmet client needs addressable through TGaS offerings.
  • Understand the scope of all TGaS Solutions and engage other solutions based on client needs.
• Contribute to innovation and growth of the overall solution
  • Actively contribute to solution development and evolution of services and offerings that will generate additional revenue.
  • Document unmet client needs and innovative ideas from benchmarks, advisory services, and client engagements.
  • Evolve deliverable formats to increase the value TGaS brings to the network and to individual clients.

Qualifications

• Seasoned professional with 8–10 years of experience directing Omnichannel operations in an agency or life‑science setting; candidates from industries beyond bio‑pharmaceuticals and pharmaceutical consulting will also be considered.
• Credibility and experience to deeply understand how marketing channels are utilized, processes, systems, and advise on related best practices.
• Driven to develop and maintain relationships for continuous client engagement.
• Prior experience as a consultant or in roles of a consultative capacity is desirable.
• Broad knowledge of pharmaceutical commercial operations, marketing operations, omnichannel strategy, or related fields.
• Comfort working at the highest levels of client organizations, interacting closely with top executives and business unit leaders.
• Ability to consult, problem‑solve, work autonomously, and organize complex information into clear, actionable recommendations that improve client business results.
• Development and management of effective relationships with internal stakeholders and/or clients.
• Ability to manage multiple projects and timelines simultaneously, coupled with excellent communication skills (group presentations, verbal and written).
• High integrity and credibility as perceived by all those with whom they work.
• Change management / process analysis skills.
• Operate with minimal supervision and proactively seek opportunities without guidance.
• Education: Bachelor’s degree required; advanced degree strongly preferred.

Pay

The base salary range for this role is $144,000 – $216,000 per year. In addition to base salary, the position is eligible for an annual discretionary performance bonus.