Jobs · Marketing · New York

Director, HCP Marketing & Omnichannel, IBRANCE & Next-Gen BC Brands

Pfizer · New York, NY · 1 mo ago
Marketing$163k–$272k/yrFull-time
We need to output HTML fragment with sections: About the role? The posting includes Role Summary, Role Responsibilities, Basic Qualifications, Preferred Qualifications, Non-standard Work Schedule, Travel Or Environment Requirements, OTHER JOB DETAILS (pay, benefits, location, etc). We must use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. However we need to map content to these headings. The instruction: "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we should create headings with those exact names? Probably we should use those headings where appropriate. We need to include a section only when posting has real specific content. So we need sections: About the role (maybe from Role Summary), Responsibilities (from Role Responsibilities), Requirements (maybe Basic Qualifications?), Qualifications (maybe Preferred Qualifications?), Skills (maybe not explicit separate; could combine with Requirements?), Benefits, Pay, Schedule. Also we might need to include location/hybrid info maybe under Schedule? Or maybe under About the role? The instruction says do NOT repeat the job title as a heading. Also do NOT put Job ID/requisition numbers as headings — fold minor metadata into a short

or drop it. We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we need to strip out the EEO paragraph, Sunshine Act, etc. Also remove "Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com)" etc. Also remove "Relocation assistance may be available based on business needs and/or eligibility." etc. Also remove "Candidates must be authorized to be employed in the U.S. by any employer." etc. Also remove "U.S. work visa sponsorship..." etc. Also remove "Sunshine Act Pfizer reports payments..." etc. Also remove "EEO & Employment Eligibility Pfizer is committed..." etc. Also remove "Pfizer endeavors to make www.pfizer.com/careers accessible..." etc. Also remove "To learn more about acceptable and prohibited uses of AI during the recruitment process..." etc. Also remove "Marketing and Market Research" at end? That seems like a category maybe but we can drop. We need to preserve all substantive information: role summary, responsibilities, basic qualifications, preferred qualifications, non-standard work schedule/travel, other job details (pay, benefits, location, hybrid, etc). Also note "NOT Eligible for Relocation Package" maybe we keep? It's substantive but maybe minor metadata; we could fold into a short

under About the role or Schedule? Probably we can include a short paragraph under About the role or maybe under Schedule? The instruction: fold minor metadata into a short

or drop it. "NOT Eligible for Relocation Package" is minor metadata; we could include in a short p under About the role or maybe under Schedule? I'd include a short p under About the role after the summary. We need to output only HTML fragment, no /, no markdown fences. Thus produce something like:

About the role

Role summary text...

NOT Eligible for Relocation Package

Responsibilities

  • ...
  • ...

Requirements

  • Basic qualifications items...
  • ...

Qualifications

  • Preferred qualifications items...
  • ...

Skills

maybe not needed if no explicit skills separate; but we could combine with Requirements? The instruction says prefer a few substantive sections over many thin ones. If we have Requirements and Qualifications, maybe we can skip Skills. But we need to follow the example headings list; not required to use all. So we can omit Skills if no specific content.

Benefits

  • ...
  • ...

Pay

The annual base salary for this position ranges from $162,900.00 to $271,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program.

Schedule

Ability to travel domestically based on business needs. Travel up to 10–15% based on business needs. Position is hybrid and will require to work 2 to 3 days per week site.

We also need to include location info: "Locations: NY Headquarters, Collegeville, PA, or Lake Forest, IL". Could be under About the role or Schedule? Probably under About the role as minor metadata. Could add a p after summary: "Locations: NY Headquarters, Collegeville, PA, or Lake Forest, IL. Last Date to Apply for Job: October 05, 2026." But application instructions (like last date to apply) maybe considered application instruction; we should drop application instructions. The instruction says remove application instructions. So drop "Last Date to Apply for Job: October 05, 2026." Also drop "OTHER JOB DETAILS:" heading. Keep location maybe. Thus About the role paragraph includes role summary and location and NOT Eligible for Relocation Package. Now we need to ensure we preserve all substantive information from responsibilities, basic qualifications, preferred qualifications, benefits, pay, schedule, travel. Let's extract responsibilities bullet points from the text: Role Responsibilities Omnichannel & HCP Marketing Leadership (IBRANCE) Media & Agency Operations: direct ownership of the specialized workstreams now in-housed by CMO (paid search, organic, paid social, web analytics, search AI, programmatic). Work closely with data science to monitor KPIs and overall brand performance, redefining media measurement approaches as neededExpanded Media & Digital Strategy: end-to-end annual media planning and quarterly performance read-outsPlatform & Channel Troubleshooting: platform-level shifts (e.g., Meta format/compliance changes) and new channel launchesCreative Asset Development: directing agency (CoLab) creative work across social, banner, video, and webHCP Accelerator Change Champion: Lead transformation in audience targeting and engagement across omnichannel platforms, including retargeting capabilitiesInfluencer Ad Board Contributor: Provide strategic input on influencer standardization and champion HCP influencer integration across therapeutic areasLead LOE DAW Execution Support: Partner with brand and cross-functional leadership to drive planning and execution of IBRANCE's Dispense as written strategy as it approaches Next-Gen Launch Omnichannel Foundation (Beginning ahead of IBRANCE LOE) As IBRANCE nears LOE, this role increasingly turns its omnichannel expertise toward the next launches: Own NPP and digital/omnichannel execution planning for Prifetrastat as it moves toward launchBuild the audience targeting, retargeting, and channel-mix architecture the launch teams will activate at approvalPartner to route lab-alert and testing-activity signals into the HCP Accelerator, sharpening NPP targeting and omnichannel engagement from day one of launchApply the KOL engagement and omnichannel playbook built during the IBRANCE chapter of this role to stand up HCP-facing engagement infrastructure for each new asset We need to split into sensible bullet points. Could group: - Direct ownership of specialized workstreams (paid search, organic, paid social, web analytics, search AI, programmatic) now in-housed by CMO; work with data science to monitor KPIs and overall brand performance, redefining media measurement approaches as needed. - End-to-end annual media planning and quarterly performance read-outs. - Platform and channel troubleshooting (e.g., Meta format/compliance changes) and new channel launches. - Direct agency (CoLab) creative work across social, banner, video, and web. - Lead HCP Accelerator change champion: transformation in audience targeting and engagement across omnichannel platforms, including retargeting capabilities. - Provide strategic input on influencer standardization and champion HCP influencer integration across therapeutic areas. - Lead LOE DAW execution support: partner with brand and cross-functional leadership to drive planning and execution of IBRANCE's Dispense as written strategy as it approaches LOE. - As IBRANCE nears LOE, own NPP and digital/omnichannel execution planning for Prifetrastat as it moves toward launch; build audience targeting, retargeting, and channel-mix architecture for launch teams. - Partner to route lab-alert and testing-activity signals into the HCP Accelerator, sharpening NPP targeting and omnichannel engagement from day one of launch. - Apply KOL engagement and omnichannel playbook built during IBRANCE chapter to stand up HCP-facing engagement infrastructure for each new asset. Now Basic Qualifications bullet points: - Candidate demonstrates a breadth of diverse leadership experiences and capabilities including the ability to influence and collaborate with peers, develop and coach others, and oversee and guide the work of colleagues to achieve meaningful outcomes and create business impact. - Minimum of 7+ years of pharmaceutical marketing experience with a BA/BS or 8+ years with MS/MBA. - Experience developing innovative and integrated digital omnichannel strategies, with tactics that communicate brand messages effectively and consistently across the provider journey. - Comfort operating in ambiguity, with the ability to build a new workstream (e.g., a landscape scan) from the ground up in the absence of an established playbook. - Strong team player with demonstrated ability to partner and collaborate with experts across a wide range of cross-functional areas, including Medical and Diagnostics partners. - Strong project management skills, including the ability to work independently, lead multiple projects simultaneously, and manage against a work plan. - Proven ability to work effectively in a fast-paced environment and demonstrate leadership among peers and internal stakeholders. - Demonstrates Pfizer's Core Values of Excellence, Equity, Courage, and Joy, while contributing to a positive and collaborative team culture. - BA/BS degree required; MBA/Masters preferred. Preferred Qualifications bullet points: - Oncology experience preferred. - Prior in-line and launch marketing experience preferred. - Experience with agency management, media measurement transformation, or omnichannel platform build-outs (e.g., HCP Accelerator-type capabilities) a plus. Benefits bullet points from text: - 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution. - Paid vacation, holiday and personal days. - Paid caregiver/parental and medical leave. - Health benefits to include medical, prescription drug, dental and vision coverage. Also mention "We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments." Could be a p. Pay: as above. Schedule: includes travel up to 10-15%, hybrid 2-3 days per week site, ability to travel domestically based on business needs. Also note "Non-standard Work Schedule, Travel Or Environment Requirements Ability to travel domestically based on business needs Travel up to 10–15% based on business needs." So schedule includes travel. Now we need to output HTML. Make sure to not include any markdown fences. Let's craft. We'll start with

About the role

then

containing role summary (maybe two paragraphs? Could combine). Then a

for location and NOT Eligible for Relocation Package. Then

Responsibilities

    with
  • items. Then

    Requirements

      with basic qualifications. Then

      Qualifications

        with preferred qualifications. Then

        Benefits

          with benefits. Then

          Pay

          with pay info. Then

          Schedule

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