Director, Brand Marketing

Keep Growing with Nutrafol We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation. Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow. About You The Director, Brand Marketing, Nutrafol will build and launch the brand story for new product innovations! Nutrafol is the #1 dermatologist-recommended hair growth supplement brand and the pioneer of the hair wellness category. We’re in the process of developing new product innovation that extends our focus from the inside-out to the outside-in. Your job is to make the range unmistakably Nutrafol - why it exists, who it's for, how it fits the routine she's already in, and why she should believe it works. You'll set strategy within the Nutrafol masterbrand platform, reporting to the SVP, Brand. You'll partner closely with Product Development, who owns formulation, claims substantiation, and the Unilever R&D and Supply relationship. You bring the consumer into that work: the insight that shapes what we make and the plan that gets it into her hands. This is a builder's role. You'll start six to twelve months ahead of launch, while formulation is underway and the range is still taking shape - early enough that your read on the consumer changes what we make. Responsibilities Brand and Consumer Own the brand strategy, positioning, and narrative, and make sure it strengthens the Nutrafol masterbrand rather than sitting beside itHold the deepest understanding of the consumer - where she overlaps with the supplement customer, where she doesn't, and what she's already buying and believingRun the primary and secondary research that answers those questions; turn competitive and category analysis into a point of view, not a deckIdentify the insights and tensions that shape both the launch and the next wave of innovationOwn naming for the range and individual SKUs, working with Creative, with Legal and Product Development holding sign-off on trademark availability and claims risk Product Partnership Bring consumer insight and brand POV into the product pipeline - feed the proposition, format, and range decisions that Product Development ownsDeliver a ranked consumer-priority claims input ahead of study protocol design, so Product Development and R&D can prioritize what gets tested and substantiatedOwn how approved claims show up in market — which ones lead, how they're expressed, how they ladder to the storyShape the launch range and wave sequencing as a required consumer input into Product Development's range recommendationProtect the brand across every consumer-facing touchpoint, holding the line on the dermatologist-recommended credibility and the subscription model that built us Launch and Go-To-Market Build the launch plan across DTC, Amazon, and Pro in partnership with Growth, Marketplaces, CX, and Pro MarketingAccountable for launch readiness and in-market performance against the agreed product availability date, which Product Development ownsOwn new product innovation pricing above an agreed margin floor set annually with FinanceLead the annual and quarterly brand plan for new product innovation, with clear priorities and a roadmap the cross-functional team can work fromBrief and collaborate with Creative; lead ideation on campaign, content, and social narrativeSet the brand direction for partnerships, collaborations, and any external voices attached to the rangeManage the new product innovation brand marketing budget Leadership without authority Keep a cross-company group moving to one plan - and know which decisions are yours, which are Product's, and which need bothOwn the consumer, positioning, and go-to-market sections of Unilever leadership updates, delivered from one shared plan alongside Product DevelopmentGive clear, executive-ready updates to Nutrafol leadershipSurface risks and dependencies early rather than reporting them after the factTrack performance post-launch and use what you learn to sharpen the range and inform what comes nextBuild trust fast across teams who've never worked on a launch like this Requirements 8–12 years of brand management, brand marketing, or innovation marketing at a high-growth brand; hair care, beauty, or science-led consumer health preferred. DTC experience is requiredTrack record taking a product from concept to market alongside R&D, regulatory, and supply chain - you don't need to have run formulation, but you need to know how to be a good partner to the people who doProven ability to build integrated brand strategies and launch campaigns across digital, social, CRM, retail media, and direct responseStrong commercial and go-to-market instincts across DTC, e-commerce, and omnichannel, including pricingComfortable at the seam between an entrepreneurial brand and a large matrixed organization, and able to align partners across both without formal authorityFluent in segmentation and in both quantitative and qualitative consumer insightSharp judgment on claims, positioning, and premium experienceEntrepreneurial and self-directed - you'll be hands-on doing the work, not just directing itExceptional written and verbal communicationLow ego, high ownership, and the kind of energy that makes a dispersed team want to be in the room Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package. Salary Range $160,000 - $180,000 USD Perks & Benefits Fully remote work experienceComprehensive medical, dental, and vision package, including FSA program401K with employer matchQuarterly Bonus ProgramFlexible PTOTwo company-wide wellness breaks every dayFree lunch on us every Tuesday and Thursday via Seamless/GrubhubMonthly wellness stipendMonthly internet stipendMonthly cell phone stipendAnnual learning & development stipendFree meditation app membership (Headspace)Free Nutrafol subscriptionPet insurance discounts and benefits California residents may review our CCPA notice here.