Director, Brand Marketing

About the role

This role is not eligible for immigration sponsorship. Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and network systems. The Director, Brand Marketing will guide strategy and execution for the Samsung Masterbrand in the US, shaping how millions of customers view and experience Samsung through powerful storytelling and integrated brand initiatives.

Responsibilities

• Integrated Marketing: Drive brand and business growth via authentic, consistent, and impactful campaigns across paid, owned, and earned channels. Build love for the Samsung brand through social, CRM, influencer/creator partnerships, events, and Samsung.com. Collaborate with Global Brand and CX teams on AI Living brand association, liaise with the Care team to sustain post‑purchase brand love, manage external creative agencies and in‑house creatives, partner with Social and Media teams to meet KPI targets, and continuously analyze marketing impact to improve results.
• Cross‑Line of Business (xLOB) Marketing and Campaign Planning: Oversee development and execution of xLOB plans, promotions, and campaigns to present a unified “One Samsung” perspective. Lead strategy for promotional moments such as Holiday, Mother’s/Father’s Day, Black Friday, and Samsung Weeks, as well as xLOB dot‑com events and brand storytelling on Samsung.com. Localize global campaigns for the US market, and manage timelines and budgets.
• Connected Experiences: Lead US CX in collaboration with Global CX to promote AI Living experiences, identifying emerging trends in connectivity, AI, and user experience. Work with SmartThings, product development, marketing, and design teams to ensure a unified approach, foster internal and external collaboration, and launch new connected experiences that enhance user engagement. Oversee end‑to‑end product lifecycle, champion a user‑first approach, and partner with external ecosystems and corporate event teams to showcase Samsung connectivity features.

Skills and Qualifications

• Bachelor’s Degree with 12+ years (or Master’s Degree with 10+ years) of brand creative, strategy, integrated marketing, and brand partnership expertise, plus 3+ years of team management experience.
• Expert in brand marketing fundamentals (consumer/shopper, equity/products, go‑to‑market, creative operations, experiential, social/influencer, etc.).
• Creative mindset with a track record of developing new ideas that engage and delight consumers and shoppers.
• Understanding of IoT, connectivity technologies, and user‑experience design principles.
• Fluent in all aspects of brand strategy and end‑to‑end customer experience.
• Proven ability to lead and execute major campaigns from conception through launch and optimization, including insightful analytics.
• Leadership skills to guide and influence diverse teams toward a focused brand and marketing strategy.
• Strong business acumen and communication skills; ability to manage multiple stakeholder interests and coordinate cross‑functional teams.
• Experience using techniques and tools to prioritize projects in a fast‑paced environment.
• Excellent situational awareness, emotional intelligence, adaptability, and comfort with ambiguity.

Benefits

• Medical, Dental, Vision, and Life Insurance
• 401(k) retirement plan
• Employee Purchase Program
• Tuition Assistance (after 12 months)
• Paid Time Off
• Student Loan Program (after 12 months)
• Wellness Incentives
• MBO bonus compensation based on company, division, and individual performance
• Additional benefits and programs