Director, Creative Product Marketing

About the role

The Director, Creative Product Marketing role at USAA leads a team in developing and implementing creative and marketing communication strategies for USAA's products. This role sets the creative vision and ensures the delivery of high-quality, impactful work that aligns with business objectives.

Responsibilities

• Directs the development and implementation of the creative and marketing communication strategy, campaign ideas, marketing communication plans and the development, creation, and optimization of the campaign assets for products they support.
• Supports the creative marketing budget and oversees relationships with external agencies ensuring that business objectives are achieved efficiently.
• Provides input to the future strategy and growth plans for all products in the purview.
• Directs and is accountable for outcomes through agile marketing process.
• Directs the process and timeline for delivering integrated marketing plans from business review through activation and optimization.
• Directs the delivery of an Integrated Marketing Communications Plan (IMCP); manages the development of the activation (creative) briefs.
• Contributes to the development of the Brand Strategic Positioning.
• Knowledge in product related regulations, and risk and compliance requirements.
• Keeps USAA brand and our mission to serve the military community at the forefront of our creative marketing assets.
• Attracts, develops, expands, and retains high performing teams of marketing professionals that deliver outcomes and key results.
• Cultivates talent through coaching and training.
• Safeguards against risks associated with business activities by identifying, measuring, monitoring, and controlling them in accordance with risk and compliance policies and procedures.

Requirements

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 8 years of relevant work experience including hands-on experience in developing and managing creatives.
• 3 years of people leadership experience in building, managing and/or developing high-performing teams required.
• Ability to coach and guide a team to excel in the skills and responsibilities required to be successful in their roles.
• Proficient in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
• Strong business acumen in the areas of business operations, industry practices and emerging trends.
• Ability to create and articulate a vision, along with a creative strategy, for products - ability to develop a look-and-feel for fin serv products.
• Ability to lead the team in creating test-and-learn agenda, analyze and interpret test data and create new hypotheses through customer and competitor insights.
• Expertise in Product Marketing, including understanding of specific laws and rules that govern consumer products.
• Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.
• Strong analytical skills with the ability to analyze and evaluate information.
• Able to exercise appropriate judgment by using information and knowledge to make timely, effective decisions.
• Able to work independently and with minimal supervision.
• Able to adjust scope or resources as appropriate, mitigating potential risk to projects.

Qualifications

• Domain expertise in P&C insurance or financial services, with a strong understanding of regulated industries and performance-driven growth environments.
• Proven track record of leading high-impact, cross-channel creative execution, particularly across paid social and online video, with deep fluency in platform nuances and optimizing creative for channel-specific performance.
• Demonstrated ability to design and operationalize disciplined test-and-learn agendas, using data and insights to continuously refine creative strategy and unlock incremental performance gains.
• Expertise in full-funnel marketing optimization, leveraging creative as a primary performance lever to drive engagement, conversion, and throughput across the customer journey.
• Strong leadership experience with a history of building, managing, and developing high-performing teams, fostering a culture of accountability, creativity, and continuous improvement.

Skills

• Strong business acumen in the areas of business operations, industry practices and emerging trends.
• Ability to create and articulate a vision, along with a creative strategy, for products - ability to develop a look-and-feel for fin serv products.
• Ability to lead the team in creating test-and-learn agenda, analyze and interpret test data and create new hypotheses through customer and competitor insights.
• Expertise in full-funnel marketing optimization, leveraging creative as a primary performance lever to drive engagement, conversion, and throughput across the customer journey.
• Strong leadership experience with a history of building, managing, and developing high-performing teams, fostering a culture of accountability, creativity, and continuous improvement.

Benefits

• Comprehensive medical, dental and vision plans.
• 401(k).
• Pension.
• Life insurance.
• Parental benefits.
• Adoption assistance.
• Paid time off program with paid holidays plus 16 paid volunteer hours.
• Variety of wellness programs.
• Career path planning and continuing education.

Pay

$127,310- $243,340.

Schedule

This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Charlotte, NC, Colorado Springs, CO, Tampa, FL, and Chesapeake, VA. Relocation assistance is not available for this position.