Director, Product Marketing

Essential Duties And Responsibilities

• Lead a product marketing strategy that supports TrellisWare's business objectives, product portfolio, and market expansion across domestic and international markets.
• Partner with business development and product management to define product positioning, messaging, and align go-to-market strategies for measurable growth.
• Drive brand positioning and integrated marketing programs including digital campaigns, demand generation, product launches, customer engagement, events, and PR to strengthen market presence and customer engagement.
• Mentor and inspire a high-performing team, fostering collaboration, accountability, and professional growth in alignment with TrellisWare's core values of delivering excellence, empowering people, and pushing boundaries.
• Establish goals and expectations that are aligned with organizational vision, mission, values, and strategy.
• Clarifies goals and expectations for team performance (removes obstacles and provides necessary resources and feedback) in order to achieve agreed targets and results, and synergistically supports departmental success.
• Model TrellisWare values in all workplace relationships and exemplify the TrellisWare Leader job profile.
• Hires, engages, and retains the best people.
• Defines and develops current and future competencies required by team members to maintain our competitive advantage and build individual and organizational capabilities.
• Develops relationships with team members built on trust and respect.
• Absorbs and acts on feedback to assist in career development efforts.
• Willing and able to travel domestically and internationally as needed.

Education And Work Experience Requirements

• At least ten (10) years of progressive marketing leadership experience, preferably in the defense or high-tech sectors.
• Experience in both product marketing strategy and tactical execution.
• Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s degree preferred.

Skills

• Proven ability to quickly master complex technical concepts and distill advanced engineering capabilities into clear, accessible, and compelling product positioning and messaging tailored to multiple customer segments.
• Track record of driving comprehensive product marketing strategies and go-to-market campaigns that result in measurable business growth.
• Strong experience in digital and integrated marketing communications.
• Experience managing cross-functional teams and marketing agencies/vendors.
• Skilled in developing and executing lead generation programs that support sales objectives.
• Strong analytical skills with the ability to translate market data into actionable insights.
• Proficiency in marketing automation, CRM, and analytics tools.
• Excellent written, visual, and verbal communication skills with a keen eye for brand consistency.
• Experience planning and executing corporate events, trade shows, and industry conferences.
• Able to collaborate across the organization and build strong relationships internally and externally.
• Positive, team-oriented mindset with a “hands-on” leadership style.
• Capable of managing multiple projects in a fast-paced, growth-oriented environment.
• Knowledge of defense industry marketing, government procurement processes, and related compliance considerations is a plus.
• Demonstrates documentation skills and proficient with PC office applications.
• Demonstrates strong written and verbal communication skills.
• Strong collaborative drive and interpersonal skills.
• Strong initiative, proactive work ethic and prioritization skills.
• Trustable judgement and analytical problem-solving skills.
• Effective execution and decision making.
• Champion of change and promotes innovation.

Additional Requirements

• U.S. Citizenship or Permanent Residency.
• Willing and able to travel domestically and internationally as needed.