Martech Solutions Manager

FanDuel is seeking a Manager, Martech Solutions to lead the exploration, adoption, and integration of new technologies that drive customer retention and acquisition efforts.

About the role

You will play a key role on the Marketing Technology team, overseeing a portfolio of technology that delivers customer acquisition and retention experiences through behavioral segmentation strategy, innovative usage of content and orchestration tools, and solutions engineering across marketing and promotion systems. You will collaborate with multiple departments, including Marketing Strategy, Promotions, Brand, Commercial, Data Science, Product, and Engineering, to efficiently acquire and retain customers. This role involves driving technology transformation and marketing innovation to position FanDuel for industry leadership.

Responsibilities

• Drive technology transformation and marketing innovation by scoping, integrating, and enabling new capabilities across FanDuel's MarTech stack, translating business needs into solutions.
• Translate business requirements from Marketing, Commercial, and Product teams into technical specifications, integration designs, and phased delivery plans.
• Own solutions engineering across FanDuel's internal MarTech systems, including scoping integration requirements, designing scalable architectures, and delivering end-to-end capability builds.
• Manage data integrations, model-driven marketing, and AI incorporation across MarTech tools by designing API and event-based connections between internal systems.
• Serve as a key solutions partner for Customer Marketing, Technology, and Product teams by scoping requirements, defining integration approaches, and ensuring capabilities are leveraged for execution.
• Partner with Data Engineering, Product, and Platform teams to evaluate build vs. buy tradeoffs, define technical standards for new tool onboarding, and maintain evolving solutions architecture.
• Identify capability gaps in the marketing and advertising technology landscape, evaluate build vs. buy tradeoffs, and source partners or internal solutions.
• Champion ways of working and prioritization across business units to ensure work is tracked and progress is shared with stakeholders.

Requirements

• 7+ years of experience in marketing technology, transformation, or solutions engineering, with leadership preferred.
• Experience developing new capabilities through current technologies and implementing solutions across multiple third-party marketing technology partners.
• Expertise in developing sophisticated and personalized customer marketing campaigns using marketing technology, promotional/offer management platforms, and data warehouses.
• Hands-on experience integrating MarTech tools across internal systems via APIs or event pipelines.
• Strong collaboration skills and experience managing multiple stakeholders across products.
• Demonstrated experience driving ideas and operations adoption through coaching, influence, and collaboration.
• Familiarity with OKR goal-setting framework to drive team and company objectives.
• Experience with project and delivery management platforms such as JIRA, Asana, or Monday.com, and comfort working in agile or sprint-based environments.

Benefits

• Comprehensive health plans (some as low as $0 per paycheck), including fertility and family planning, mental health support, and fitness benefits.
• Generous paid time off (PTO and sick leave), annual bonus, and long-term incentive opportunities based on performance.
• 401k with up to a 5% match.
• Commuter benefits and pet insurance.
• 14 paid company holidays.
• Paid sick time in accordance with all applicable state and federal laws.

Pay

The salary range for this position is $121,000 - $151,000 USD, dependent on relevant experience, location, business needs, and market demand. This role may also be eligible for short-term or long-term incentive compensation, including cash bonuses and stock program participation.