MarTech Architect
Saicon · New York, NY · 2 mo ago
On-siteAnalystContract
Key Responsibilities
- Define Martech architecture including AEM, Marketo, Target Analytics, CDP, and integration patterns.
- Orchestrate personalization, marketing automation, and measurement frameworks.
- Partner with business/marketing to translate use cases into scalable designs and roadmaps.
- Guide implementation teams, establish standards for quality, security, and performance.
- Support presales/POVs, evangelize best practices across stakeholders.
Required Skills
- Deep expertise in Adobe stack (AEM, Marketo, Target Analytics, CDP) and data modeling for AEP CDP.
- Strong knowledge of digital channels, segmentation, and attribution measurement.
- Proven delivery leadership, team mentoring, and cross-functional collaboration skills.
- Solid API integration design, cloud fundamentals, and governance compliance awareness.
Nice to Have
- Experience in BFSI programs, consent, PII handling, and enterprise marketing data ops.
- Exposure to Salesforce Marketing Cloud, GA4, or AI-driven personalization.