MarTech Architect

Key Responsibilities

• Define Martech architecture including AEM, Marketo, Target Analytics, CDP, and integration patterns.
• Orchestrate personalization, marketing automation, and measurement frameworks.
• Partner with business/marketing to translate use cases into scalable designs and roadmaps.
• Guide implementation teams, establish standards for quality, security, and performance.
• Support presales/POVs, evangelize best practices across stakeholders.

Required Skills

• Deep expertise in Adobe stack (AEM, Marketo, Target Analytics, CDP) and data modeling for AEP CDP.
• Strong knowledge of digital channels, segmentation, and attribution measurement.
• Proven delivery leadership, team mentoring, and cross-functional collaboration skills.
• Solid API integration design, cloud fundamentals, and governance compliance awareness.

Nice to Have

• Experience in BFSI programs, consent, PII handling, and enterprise marketing data ops.
• Exposure to Salesforce Marketing Cloud, GA4, or AI-driven personalization.